Jornada de Comunicações sobre Data Link...

Carlos Vianna

Recife, 18 de março 2016

Jornada de Comunicações

sobre Data Link 2016

#AGENDA

Trends & Pressure overview

Connected passenger

Connectivity links passengers and crew

Cockpit Crew

Flight Operations

SITAONAIR Global Ecosystem

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2

3

4

5

6

Trends & Pressure1

The connected aircraft opens up plenty of expectations

4

< 40% of ANSPs

have implemented

ACARS based on

ATS datalink

services

13,490 airplanes

to be replaced

over the next 20

years

75%+ of

airlines will

deploy crew

tablets by 2016

81% of

passengers

have

smartphones

2,000 aircraft

will be new

generation

aircraft in 2018

440,000

parameters

monitored on

A350

We want

connected

payment on tablets

We want to use

broadband Satcom

for operational traffic

We want to

upload IFE

updates

automatically

We need EFB, weather &

turbulence data en-route

We want to monitor

aircraft health 24x7

We need flight data

after each flight

automatically

We need aircraft tracking

in real time

We need advice

on PAX

connectivity

SWIM / SESAR 4D trajectory

will require a lot of situational

awareness data

© SITAONAIR 2016

Industry Trends & Pressures

5 © SITAONAIR 2016

What major challenges do airlines face?

Air Traffic GrowthDigitizationIncreasing Passenger

Expectations

Higher inflight services

expectations for

performance and efficiency

Aircraft becoming

flying data centers

Airlines expanding to meet

passenger demand

Strategic imperatives for airlines

6

v v v v

CFO Chief Cabin MKT /

Customer Experience

Operation Leader /

Chief Pilot

COO,

Tech Leader

Grow Ancillary

Revenues

Improve Customer

Experience

Improve Airline &

Passenger Safety

Improve Operational

Efficiency

Stakeholders

per imperative:

PROFITABLE GROWTH

© SITAONAIR 2016

Connected Passenger2

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#PERSONALISATION

© SITAONAIR 2016

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#PERSONALISATION

© SITAONAIR 2016

Digital omnivores always connected

10

#MOBILE FIRST

© SITAONAIR 2016

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#FREE

© SITAONAIR 2016

Rely on user’s existing accounts to facilitate registration and get

meaningful insights to personalize experience

• Profile

information

• Interests

• Previous travel

history

• Etc…

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AIRLINE

Personalization of content on

portal

=

maximize monetization

#SOCIAL

© SITAONAIR 2016

Automatic adaptation of GUI based on screen size and

browser preferences

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#RESPONSIVE

© SITAONAIR 2016

Follow user journey before, during and after the flight

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BEFORE BOARDING IN FLIGHTINFLIGHT GETTING OFF THE AIRCRAFT

Usage and expectations towards connectivity have evolved exponentially with the new technologies and

devices, and extended touch points with passenger

#TOUCH POINTS

© SITAONAIR 2016

We plug… You play… Passenger solutions

• Check social media, email and surf the web

• Watch movies, listen to music and receive news updates

• Talk, text and tweet with inflight mobile services

• Will generate additional revenue

15

Internet OnAir Mobile OnAir OnAir Play

A successful story: PAL

Philippine Airlines operating the entire SITA OnAir Cabin Connectivity products

• Mobile OnAir, Internet OnAir & OnAir Play

− All products complement each other

− Full digital experience on passenger devices

• Airline satisfaction

− Rich multimedia experience

− Innovation positionning, Value for Money

• Deployment ongoing

− New aircraft type joining the fleet

− Retrofit campaign taking place in 2015

Philippine Airlines Web site

16 © SITAONAIR 2016

Product branding: PAL iN AiR


OnAir Play offers a multimedia streaming experience on

PED

• Movies from Hollywood studio− DRM Solution

− DVD Release approvals

• Music Library

• Digital publications− Magazines

− Newspapers


PAL iN AiR App on your phone!

System installation overview

Cabin Crown

AeroBTS + WSU


System installation overview


SITAONAIR, an established connectivity provider

British

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Etihad

Airw

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Hong

Kong

Airlin

es

Saudia

Iberia

All

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Airw

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Cebu

Pacific

Air

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Indone

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Phili

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Airlin

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Angola

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Connectivity links

passengers and crew3

Enhanced customer service


Cabin crew solutions

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CrewTab Crew Services

• Personalize the passenger and crew interaction with real-time

information

• Seamless passenger journey by automating flight and ground

services using real-time data, for example en-route baggage

information

• Real-time credit card authorization

• Reduction in paperwork and automation of reporting

Crew Retail Device

Management

© SITAONAIR 2016

CrewTab benefits


• 2,000 SITA OnAir iPad minis™ deployed across

the entire fleet

• Live customer data brings enhanced customer

service

• Inventory management and live operational data

improves efficiency

• Digitizing paperwork, reducing weight and

streamlining back-office admin increases

accuracy and reduced costs

• Next generation customer service management

tool, interacting with passenger in-seat IFE or W-

IFE in a two-way communication channel:

• Passenger briefings

• Video announcements

• Passengers requests

Etihad operating entire fleet with CrewTab

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• Phase 1 for the basic feature set− Interactive seat map, roster view, dashboard

− Forms and Manuals

• Personalized ”Guest” services− Full digital experience on passenger

• Building up on operations− Building their iKnow roadmap together

− Now really mission-critical

Etihad iKnow is SITAONAIR CrewTab

© SITAONAIR 2016

Etihad operating entire fleet with CrewTab


Cockpit Crew4

The engineering of an airliner...


The real process of operating an airliner...


SITA OnAir EFB solution

• Ease pilot workload– Electronic Forms auto populated by aircraft’s data

– Flight plan auto populates the navigation charts

– Re-use of data across best-in class applications

• Proven investment− Weight savings

− Digital data

• EFB Solution fits all requirements− iPad or Windows tablet

− Support pilot assigned & aircraft assigned models

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Increasing operational efficiency

© SITAONAIR 2016

Loved by pilots & EFB Administrators

• Logical, well designed

easy to use EFB software

• Can be supplied with a

device, MDM, comms &

SITA ATI Cloud Hosting

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• Comprehensive suite of EFB Software modules -

• LIBRARY ; REPORTS

• WEIGHT & BALANCE

• BRIEFING with WEATHER, NOTAMS and other

company operational information

• OFP (Operational Flight Plan) ; PERFORMANCE

• CHARTS Integration (Jeppesen, Lufthansa

Systems or NavTech)

• TOOLS

• ELECTRONIC CHECKLISTS

© SITAONAIR 2016

Loved by pilots & EFB Administrators


EFB Weather : Weather updates with real-time information

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• Over the top EFB application complementing aircraft weather radars and providing real-time graphical

display of weather threats along flight pathWhat is it

Key Benefits:

• Provide real-time nowcast and forecast weather data to pilots

(thunderstorms(CB), icing and turbulence(CAT) information)

• Enhance flight safety and passenger comfort

• Improve flight efficiency through early re-routing

Features:-Enhanced graphical display (horizontal and vertical)

-Multi sources weather data providers

-Seamless and ubiquitous cockpit connectivity over

• Pre-flight : Mobile Data (3G)

• Inflight

• ACARS

• OnAir Plug (IP satellite broadband)

-Compatible with Apple and Windows tablets

ACARS

SatcomOnAir Plug

Broadband

SatcomWireless

Mobile dataACARS

VHF / VDL

Optimizing flight path through better situational awareness

© SITAONAIR 2016

Loved by pilots


Flight operations landscape5

AIRCOM ServerPlatform

AIRCOM ServerPlatform - Integrated Dispatch Solution

Planning

Communication Monitoring

AIRCOM FlightPlanner

AIRCOM FlightTrackerAIRCOM FlightMessenger

Enable end-to-end Dispatch process from gate to gate


AIRCOM FlightMessenger solution - Maximize the use of ACARS

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Business needs:

ACARS can be a great tool to enhance airline operational

processes and increase efficiency

• Integrating ACARS into an airline is challenging due to

the different message formats and aircraft types

• There is a need to transform ACARS communication to

exchange data automatically with airline IT systems

Features:• Process messages from all aircraft types using flexible

business rules

• Support for a wide range of communications protocols to

simplify integration with airline IT systems including Email,

FTP, MQSeries, etc.

• Powerful distribution rules to filter information and ensure

users have the right information at the right time

IntegratedOperations

Communicate

Transform

Distribute

Sequence

Powerful and flexible integration of aircraft communication

with airline operations

© SITAONAIR 2016

AIRCOM FlightPlanner - Integrated Dispatch Process


AIRCOM FlightTracker - Filling the gaps


Weather information


Automated Alerting expands situational awareness


• Alert on map

based on airline

configuration

• Notification in

Aircraft list

• Alert process

description


Enabling introduction of new technology

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Operations Control

Crew Management

Document Management

Departure Control

MRO

CRM / PRM

Dispatch

Load Control

Other…..

ACARS

MobileDevices


EFB

© SITAONAIR 2016

Worldwide users of FlightTracker

SITAONAIR

Global Ecosystem 6

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Expertise in onboard systems and

Aircraft installation

Expertise in Aircraft

telecommunications

Connected to all industry players

Expertise in hosted infrastructure

and Apps

Expertise in Aircraft data collection

SITAONAIR e-Aircraft nose-to-tail solutionsModular, integrated solutions supported by common capabilities

SITA

cloud

Air framers ATC Airlines OEMs MRO

Passenger domain Aircraft domain

Data Distribution Services

Content

providers

Manage inflight data flowsAero

SatcomBroadband

SatcomWireless

Mobile dataWireless

@ Airport

VHF/

VDL

Selective application portfolio

3G/4G 3G/4G

© SITAONAIR 2016

The connectivity airline business case

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Addressing all needs onboard to be profitable

Initial

CAPEX

Subscription

per aircraft

0

+

-

• Hardware

• Installation

• Service

• Air time

Airline and

passenger

safety

• Optimize traffic

growth and safety

• Cybersecurity

Operational

efficiency

• e-Aircraft Data

management

• Maintenance

• Fuel management

Improve

customer

experience

• Digital

engagement

• Personalization

and loyalty• Connected PAX

• Advertising

• Content

Grow

Ancillary

Revenues

© SITAONAIR 2016

e-Aircraft Nose-to-Tail solutions

Link OnAirIP Satellite inflight connectivity

AIRCOM Network Services (ACARS)VHF, VDL2, Satellite aero

OnAir PlugWireless net-work to connect airlines' devices

AIRCOMConnect

Installation Services and Equipment ResellDesign to installation

Gate ConnectGate link Wi-Fi3/4G at the gate

Combined Operating system

ATS AIRCOMNetwork Systems

Flight OperationsCockpit CrewCabin CrewPassenger Aircraft Air Traffic Control

CrewTabDigital crewoperations

Crew RetailLive onboard sales

Crew ServicesConcierge

EFB Weather ServicesWeather situationalawareness

AIRCOM FlightMessengerAIRCOM Server

AIRCOM FlightTrackerReal-time flighttracking/ GSLi-border risk tracker

AIRCOM FlightPlannerFlight navigationIncluding Flight briefing

AIRCOM Information ServicesSurface weather,d-ATIS gateway,Wind up link

ATS AIRCOMSolutionsAirport TowerSystems,En route Systems

ATS AIRCOMServicesPre-FANS,FANS, ATN

OnAir PlayOn-demandentertainment

Mobile OnAirMobile data, SMS and voice

Device ManagementMobilty

EFBDigital flight operation

Internet OnAirInflight Wi-Fi

VQAR*QAR management

Aircraft HealthManagementOEM Data

Aircraft DataAircraft operations IT & connectivity

AircraftMaintenance Digital aircraftoperations

Modular, integrated solutions supported by common capabilities


What makes us different is…

• Integration: We have deep experience in the business of aircraft,

multi-systems systems integration, multiple networks and air-to-

ground applications and services.

• User Centric Portfolio: Connected aircraft stakeholders in air

and on ground are multiple. The needs are very specific from a

user interface view as well as being integrated with the airline’s

systems. The airline industry is our sole focus.

• Roadmaps Co-Creation: Involving our customers in the ideation

phase of new product and service development is an established

process that we continue to leverage to influence our roadmaps,

accelerating time to market with new products and services.


Simply connect to

www.sitaonair.aero

Simply connect to

www.sitaonair.aero

…to all e-Aircraft people in the room

Thank you…

Jornada de Comunicações sobre Data Link...

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