Mais do que um viral
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MAIS DO QUE UM VIRALPropagação da informação nas redes sociais
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Armando Alves
Head of Social Media, Fullsix Portugalhttp://www.fullsix.pt
Interactive Marketing Curator / Bloggerhttp://www.asourceofinspiration.comhttp://www.osocio.org
http://twitter.com/@armandoalvesLive tweets com #ViralMktIPL
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SOCIAL MEDIA
na Fullsix
COMUNIDADE
B2C
B2B
APPSCONTEÚDOS
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“Three years from now, people are going to be
sharing eight to 10 times as much stuff”
— Mark Zuckerberg
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BUZZ
MARKETING
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DIFUSÃO
DA INFORMAÇÃO
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VIRAL?
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INFLUENTES?
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MEDIA
CONTAGIANTE
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CASCATAS
DE INFORMAÇÃO
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POWER
LAWS
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CULTURA
PARTICIPATIVA
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LOLCATS, SRSLY !
“Memes are jokes your friends don’t get”
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LOL - WIN - OMG
cute - fail - wtf
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CAPITAL SOCIAL
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EU, EU, EU.
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VALOR PRÁTICO
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EMOÇÃO
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PISTAS
AMBIENTAIS
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VISIBILIDADE EACESSIBILIDADE
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SEEDING
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SEEDING
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HISTÓRIAS
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SORTE !
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Em resumo
Pessoas como eu são altamente influenciáveis.Juntar as pessoas e fazê-las sentirem-se especiais. Sorte dá muito trabalho ... às agências de media.
As pessoas não falam como as marcas.
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