Curso online Conrado Adolpho - Aula 1 - Marketing Viral - 11abr2011
Marketing Viral e Redes Sociais - Parte 1/3
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Transcript of Marketing Viral e Redes Sociais - Parte 1/3
Marketing Viral e Redes Sociais24 e 25 de julho de 2009
CURSOS SINAPRO-DF
http://www.flickr.com/photos/eneas/3483548677/
Marketing Viral e Redes SociaisParte 1/3 - Origens, ambiente e fundamentos24 e 25 de julho de 2009
CURSOS SINAPRO-DF
Wagner TamanahaCriação Online - 141 SoHo Square
http://friendfeed.com/wtamanaha
http://www.bookcrossing.com/journal/4795697
1996
2007
http://www.bookcrossing.com/journal/6669946http://www.bookcrossing.com/journal/6683556
1999
http://www.youtube.com/watch?v=5_tXcRYOYZ03.565.813 exibições
Os mercados são conversações. Seus membros se comunicam em uma linguagem que é natural, aberta, honesta, direta, engraçada e muitas vezes chocante. Quer seja explicando ou reclamando, brincando ou séria, a voz humana é genuína. Ela não pode ser falsificada.
http://www.flickr.com/photos/sherlock77/1563525819/
Produção em Massa
Broadcast
Midia de Massa
http://www.flickr.com/photos/takuyaoikawa/313529756/http://www.flickr.com/photos/codepo8/2821326602/
Wikis
CrowdsourceSocial Capital
C2CConsumer to Consumer
P2PCC Creative Commons
Peer to Peer
Open Source
Folksonomy
http://www.wikicrimes.orghttp://www.blogdeguerrilha.com.br/wiki/
Wikis
http://www.youtube.com/watch?v=oUIZj6hANZg22.897 exibições (desde 2006)
Creative Commons
Open SourceCC
http://www.flickr.com/photos/mnwales/2171734439/
CC Creative Commons
Open Source
Dell - http://www.ideastorm.comUnilever UK - http://www.mindbubble.co.uk
Crowdsource
http://www.flickr.com/photos/judybaxter/86616409/
C2CConsumer to Consumer
http://www.flickr.com/photos/takuyaoikawa/313529756/http://www.flickr.com/photos/codepo8/2821326602/
Wikis
CrowdsourceSocial Capital
C2CConsumer to Consumer
P2PCC Creative Commons
Peer to Peer
Open Source
Folksonomy
http://www.flickr.com/photos/takuyaoikawa/313529756/http://www.flickr.com/photos/codepo8/2821326602/
Busca:
http://www.flickr.com/photos/scobleizer/3580539336/
Early AdoptersHeavy UsersCommunity LeadersAlphasEvangelistsTrendsettersUploadersBuzzagentsBuzzmakersBuzzangelsTrusted NetworksInfluencers
http://www.janchipchase.com
COOLHUNTER
TRENDWATCHER
Early AdoptersHeavy UsersCommunity LeadersAlphasEvangelistsTrendsettersUploadersBuzzagentsBuzzmakersBuzzangelsTrusted NetworksInfluencers
ARG Alternative Reality Game
http://www.flickr.com/photos/amit-agarwal/2052668047/
Reality Show
Flash Mobs TAZ/Intervenção Urbana
Vigilância x Privacidade
Branded Content
Weblebridades
Busca:ContrainformaçãoLendas Urbanas/Hoax
Cewebridades/Star System
ARG Alternative Reality Game
http://en.wikipedia.org/wiki/The_Blair_Witch_Project
Flash Mobs TAZ/Intervenção Urbana
http://improveverywhere.ning.com
http://www.youtube.com/watch?v=OATq8YrIz-c5.131.659 views (desde jul.2006)
Reality Show Vigilância x Privacidade
WeblebridadesCewebridades/Star System
http://br.hsmglobal.com/notas/41390-o-viral-loop-da-ning
Viral Expansion LoopGina Bianchini, Fundadora do Ning
http://en.wikipedia.org/wiki/Viral_marketing
Viral Expansion Loop
http://www.flickr.com/photos/sea-turtle/3049443478/
MeméticaRichard Dawkins, Biólogo