Índice de anexos - ULisboarepositorio.ul.pt/bitstream/10451/10104/3/ulfl148001_tm_anexos.pdf ·...

Smartguide Vienna – Uma aposta inovadora

Anexos

102

Mestrado em Turismo e Comunicação Sara Matzinger

Índice de anexos

Anexo I – Imagem do aparelho Smartguide Vienna e fada Mitzi ........................... 103

Anexo II – Brochura desdobrável Smartguide Vienna (frente) ............................... 104

Anexo II – Brochura desdobrável Smartguide Vienna (verso) ................................ 105

Anexo III – Capa do CD Smartguide Vienna (frente, verso e interior) .................... 107

Anexo IV – Tabelas de tarefas e projectos para orientação do meu estágio ......... 108

Anexo V – Lista de algumas aplicações actuais para viagens ……………………………… 109

Anexo VI – Compilação de algumas ideias retiradas dos exames dos alunos de

Martin Schwarz .................................................................................. 111

Anexo VII – Cartaz promocional Smartguide Vienna, dia de São Valentim

(realizado por mim) ........................................................................... 112

Anexo VIII – Lista de possíveis parceiros a serem contactados para a criação de

um livro de descontos Smartguide Vienna ........................................ 113

Anexo IX – Criação do texto a ser incluído no voucher presente Smartguide

Vienna .................................................................................................. 117

Anexo X – Proposta de autocolante informativo para recepção de hotéis ............ 118

Anexo XI – Criação de um novo formulário de feedback Smartguide Vienna ........ 119

Anexo XII – Sugestão de criação de uma nova lista de prioridades realizada e

apresentada por mim a Martin Schwarz (Fevereiro/2013) ................. 120

Anexo XIII – Horário de uma das actividades promocionais nas ruas do centro de

Viena .................................................................................................. 122

Anexo XIV – Lista de tarefas para as estagiárias americanas (realizada por mim) 123

Anexo XV – Horário das estagiárias americanas (realizado por mim) .................... 124

Anexo XVI – Questionário de feedback para os estagiários (realizado por mim) .. 125

Anexo XVII – Webpage evaluation (Sara´s opinion) ............................................... 126

Anexo XVIII – Primeiro contacto com Martin Schwarz (via e-mail) ……………………. 128

Anexo XIX – Letter of acceptance ERASMUS placement ....................................... 130

Anexo XX – Training agreement ............................................................................ 131

Anexo XXI – Carta de avaliação de estágio ............................................................ 132

Anexo XXII – Grelha de avaliação de estágio (ERASMUS) ...................................... 133

Anexo XXIII – Texto promocional incluído no Snip Card …………………………………….. 134

Anexo XXIV – Exemplo de flyer promocional utilizado nas campanhas de rua ..... 135

Anexo XXV – Exemplo de proposta de parceria com futuro parceiro ................... 136

Anexo XXVI – Alguns artigos publicados sobre o Smartguide Vienna .................... 139

Anexo XXVII – Fotografias de Viena e do estágio ................................................... 144


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Anexo I – Imagem do aparelho Smartguide Vienna e fada Mitzi


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Anexo II – Brochura desdobrável Smartguide Vienna (frente)


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(verso)


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(continuação – verso)


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Anexo III – Capa do CD Smartguide Vienna (frente, verso e interior)


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Anexo IV – Tabelas de tarefas e projectos para orientação do meu estágio

DAILY TASKS DESCRIPTION WHO Phone Answering, calling, Carina + Sara

E-Mails Checking all e-mail accounts (ms1,ms3), forwarding important mails to Martin

([email protected]) Carina + Sara

Keeping lists updated

Kontakt Liste, Liste Geräteinformation, etc. (Dropbox ) Carina +Sara

TASK DESCRIPTION WHEN WHO

Webpage Using WordPress, updating content, updating

“partners”, updating “press”, observing traffic (Google Analytics), reports

Once a week/when needed

Sara+Carina

Handling Social Media

postings (every second day?), using Facebook and Twitter pages; writing progress/status reports, involve

(future) partners , generate “likes” and promote postings in their pages

Every second day Sara+Carina

Researching New cooperations, markets, marketing opportunities As often as possible Sara Keeping

contact with (future) partners

Informing partners about news, acquire new partners, contacting interested companies (after fairs, congresses,

etc), obtain feedback from actual partners

Regularily/when needed

Carina+Sara

Delivering Deliver Smartguides, marketing material,… when

needed, using the Segway; obtain feedback When needed Sara+Carina

Billing Calling Partners, reacting to e-mails sent, writing bills,

scanning bills, sending bills to partners Monthly Carina

Installing the App on devices

Using the “Smartguide Installer” tool on the Vaio laptop. When needed Sara

PROJECT DESCRIPTION WHO Social Media

PLAN Creating a Social Media Marketing Plan (template on Dropbox), create a

quiz Sara + interns

Customer feedback

Creating feedback sheet (placing at partners), creating other opportunities for customer feedback, evaluating feedback

Sara

Publishing on Webpages

Publishing Smartguide on external webpages (Tripadvisor, travel, news, etc.), writing articles in English, distributing articles also on webpages of

other countries Sara + interns

Google AdWords Creating campaigns, keywords, creating Google AdWords Plan, updating

campaigns

Stickers Creating stickers for multimedia displays (info: device to be rent HERE,

prices) Sara

Campaigns Target specific groups with special offers, specific occasions (valentine’s

day, mother’s day, families (easter, summer holidays,….) Sara

List of Discounts As big as possible, cooperate with all possible partners (shops, cafes,

restaurants, attractions, etc) – discounts of eg. 5% or special offers (like free dessert) – creating a Smartguide Vienna Discounts Booklet

Sara + interns


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Anexo V – Lista de algumas aplicações actuais para viagens

List of some important travel apps at the moment

a. UNESCO World Heritage -- Location guide

For travelers who would like a bucket list of amazing places to visit in their lifetime, the World Heritage app will do the trick. Complete list of over 900 sites with 650 photographs as well. You can browse sites according to country or by classification, and favorite the ones you'd like to revisit later.

US$4.99

b. Wikitude -- Location guide

By using the camera, simply hold up your smartphone and engage with your immediate surroundings. Get information on places, find restaurants, discover people and even play games - all through Wikitude’s field of vision.

Free

c. AroundMe -- Location finder

This app tells you all the points of interest that are located near you. It detects your current location, and lets you select from categories like bars, cafés, hospitals, and hotels to filter though the results. You can review the places on a map, or try the AR feature with markers overlaid on your phone' camera viewfinder. It's undoubtedly a quality app, but its mileage may vary as some locations do not have as many results as others.

Free, Upgrade to Ad-Free AroundMe$2.99

d. EveryTrail

This GPS app will guide you on an easy-to-read map as you walk, providing street names, a compass, audio guides, POI’s, and details of your average speed, elevation and duration. Travelers all over the world track their journeys and excursions with EveryTrail – over 400,000 to date – and use the app to share spots worth seeing.

Free

e. Itinerary

If you’ve been looking for an easier and more graphic way to plan your trips, Itinerary app is a fun way to do it. It makes it simple to get a list of everything you’re doing and all your destinations, and could be an easy way to keep a travel journal with notes about each place you’ve been. The graphics are top notch, but

http://click.linksynergy.com/fs-bin/stat?id=kA8hpmfqRAo&offerid=146261&type=3&subid=0&tmpid=1826&RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fapp%252Fitinerary%252Fid411557333%253FpartnerId%253D30


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we do wish it had a slightly deeper feature set. That said, sometimes it’s best for an app to be simple, and Itinerary definitely wins there.

$2.99

Vienna Travel Apps

1. Vienna City Guide - GuidePal

A personal trip advisor in your pocket. With restaurants, attractions, hotels and TripAdvisor reviews you love, stored in the app, all available offline -- no data roaming charges.

Free

2. Vienna Travel Guide

Vienna, the imperial city on the banks of the Danube, with all its palaces, fine coffee houses and monuments on one handy guide for your Android. Shows everything on the map.

Free

3. Vienna Guide (with Offline Maps) – mTrip

9/10 in WIRED’s 2012 App Guide

$4.99

4. Lonely Planet Vienna City Guide

Sets the standard for guidebook apps. Few can match its content and organization.

$3.99 / 3,95

Fonts:

http://travel.cnn.com/explorations/shop/50-ultimate-travel-apps-so-far-353352

http://www.bestravelapps.com/search/Vienna

http://travel.cnn.com/explorations/shop/50-ultimate-travel-apps-so-far-353352

http://www.bestravelapps.com/search/Vienna


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Anexo VI – Compilação de algumas ideias retiradas dos exames dos alunos de Martin

Schwarz

Students’ ideas

- Shorter stays (businessmen woman, professionals, and conferences) to reach

this group she would promote it in hotels and conferences.

- Demographic: young people and those who have understanding of technology.

- Put a pamphlet in the guest room or in the schedule of the conference and

promote at check in.

- Promote that this device is the best to visit the city in a period of short time.

- People can visit the city as their own rhythm

- From hotels until hostels (anyone can afford)

- Promote the device as “you control your own tour” instead of being pushed

along some group. independence

- Install a camera on the device and let them take pictures, at the end offer one

printed picture in a frame with our marketing.

- For study abroad programs: make a special price for young groups. The

students can bring their own family and friend and still have a discount for the

semester.

- Make partnership with restaurants and include it on the tour, where they will

also have a discount.

- Target: educational institutions and their students.

- Promote that “experience Vienna today, go home a Viennese tomorrow”

- Target: kids around 4-10 who need to know about the city (not a very good idea

because of the device?) he would design a different product for kids, an

interactive one.

- Free standing display to promote the product.

- National and international students. Between ages 10/ 22

- Make partnership with students’ dorms, transportation station and popular

spots for young people, coffee shops, bars, etc.

- IES students can use it in order to practice a new language, and also promoting

the educational part.

- Promote with “take a ride with smartguide! The best way to see Vienna while

abroad!”

- Target: couples with an interest in romantic Vienna. Age 25 - 65


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Anexo VII – Cartaz promocional Smartguide Vienna, dia de São Valentim (realizado

por mim)


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Anexo VIII – Lista de possíveis parceiros a serem contactados para a criação de um

livro de descontos Smartguide Vienna

Discounts book

Restaurants

- Figlmüller

Contact Link: http://www.figlmueller.at/en/contact.html EMAIL SENT ON THE

4feb

Traditional schnitzel since 100 years and they produce their own wine.

Ex: Free drink (beer, wine, coffe, etc), Discount (salad, dessert, etc.)

- Café Central (Palais Ferstel)

Contact link: http://www.palaisevents.at/en/cafecentral/contact.html EMAIL

SENT ON THE 4feb

Traditional coffe and Sacher cake.

Ex: Discount (dessert or coffee)

- Plachutta Wollzeile Martin´s personal friend!!!!! MS Will contact!!!!

Phone: +43 1 512 15 77

Fax: +43 1 512 15 77-20

E-Mail: > wollzeile(at)plachutta.at

Contact link: http://www.plachutta.at/en/plachutta/

- Plachuttas Gasthaus zur Oper

Tel.: 01/51 222 51

Fax: 01/51 222 51 20

> oper(at)plachutta.at

Contact link: http://www.plachutta.at/en/gasthaus_zur_oper/

- Café Mozart, Mr. Querfeld and Sandra Felber …meeting has been scheduled

for next week

Tel.: (01) 24 100-200

Fax: (01) 24 100-219

mozart(at)café-wien.at

Contact link: http://www.cafe-mozart.at/en/original-wiener-apfelstrudel/

Ex: Original Wiener Apfelstrudel

http://www.figlmueller.at/en/contact.html

http://www.palaisevents.at/en/cafecentral/contact.html

http://www.plachutta.at/en/plachutta/

http://www.plachutta.at/en/gasthaus_zur_oper/

http://www.cafe-mozart.at/en/original-wiener-apfelstrudel/


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- Palmenhaus

Tel.: +43 (0) 1 533 10 33

Fax.: + 43 (0) 1 533 10 33 – 10

Mail: [email protected]

Contact link: www. Palmenhaus.at

- Café Sacher Carina has contact!

Tel.: +43 (0)1 – 51 456 0

Fax: +43 (0)1 – 51 456 810

E-Mail: [email protected]

Contact link: http://www.sacher.com/de-kontakt.htm

Beer locals and Pubs

- Bermuda Bräu

Tel: +43 (1) 532 28 65-14

Fax: +43 (1) 532 28 65-15

[email protected]

Contact link: http://www.bermuda-braeu.at/

- Alstadt Bräu

Geschäftsführer: Michael Kandler

Telefon: +43 1 533 88 01

[email protected]

Contact link: http://www.altstadtbrau.at/

- Bettelstudent

Tel: +43 (0)1 513 20 44

Fax: +43 (0)1 513 20 44 2

[email protected]

Contac link: http://www.bettelstudent.at/

- Gösser Bierklinik

Phone +43 (0)1 533 75 98 12

Fax +43 (0)1 533 75 98 72

E-mail [email protected]

Contact link: http://www.goesser-bierklinik.at/eng/index.php

mailto:[email protected]


http://www.sacher.com/de-kontakt.htm


http://www.bermuda-braeu.at/


http://www.altstadtbrau.at/


http://www.bettelstudent.at/


http://www.goesser-bierklinik.at/eng/index.php


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- Brewing Company

Tel. + 43 1 961 1516

Fax + 43 1 512 7118

E-Mail [email protected]

Contact link: http://www.1516brewingcompany.com/cms/

- Kruger´s American Bar

Tel: +43 (0)1 512 24 55

Fax: +43 (0)1 512 24 55 – 20

[email protected]

Contact link: http://www.krugers.at/about/?lang=en

Cultural

- Albertina

Tel +43(0)534 83-510

Fax +43(0)534 83-430

Email: [email protected]

Contact link: http://www.albertina.at/en/contact

- Dommuseum We have the contact

T +43 (0) 1 51552-3300

F +43 (0) 1 51552-3599

[email protected]

Contact link:

http://www.aoeg.net/dommuseum/index.php?b=6&p=1&e=1&l=e

- Kunsthistorisches Museum Wien MS has the contact!

+43 1 525 24- 0

[email protected]

Contact link:

http://www.khm.at/en/?cHash=dfb045333efd096a1ea1afd262c4a608

- Naturhistorisches Museum MS has the contact – Irina Kubaninow

Tel. : + 43 (1) 521 77 – 0

Fax : + 43 (1) 523 52 54

Mail : [email protected]

Contact link: http://www.nhm-wien.ac.at/en/museum


http://www.1516brewingcompany.com/cms/


http://www.krugers.at/about/?lang=en


http://www.albertina.at/en/contact


http://www.aoeg.net/dommuseum/index.php?b=6&p=1&e=1&l=e

http://www.khm.at/en/?cHash=dfb045333efd096a1ea1afd262c4a608


http://www.nhm-wien.ac.at/en/museum


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- Hofburg – Imperial Apartments – Sisi Museum – Imperial Silver Collection MS

has the contact: Dr. Franz Sattlecker

Tel.: +43-1-533 75 70

Fax: +43-1-533 75 70-33

[email protected]

Contact link: http://www.hofburg-wien.at/en.html

- ZOOM Kindermuseum

Tel: +43-1-524 79 08

Fax: +43-1-524 79 08-1818

E-Mail: reservierung(a)kindermuseum.at

Contact link: http://www.kindermuseum.at/about_the_museum/introduction

- Jüdisches Museum – Dorotheergasse: MS has the contact

- Belvedere – MS has the contact

- Leopold Museum – MS has the contact

Shops

- Julius Meinl, EMAIL SENT ON THE 4feb…MS has the contact!

http://shop.meinl.com/euro_de/contacts/

- Swarowsky: MS has contact

- Schau Schau Brillen : MS has contact

- Altmann & Kühne Schokode

- Loden Plankl or Kettner (plankengasse)

- Augarten Porzellan

- Dorotheum: Martin has contact

- Emii Store- our own record

http://www.hofburg-wien.at/en.html

http://www.kindermuseum.at/about_the_museum/introduction

http://shop/


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Anexo IX – Criação do texto a ser incluído no voucher presente Smartguide Vienna

Offer a SG voucher as a present

A smart gift…

From: ______

To: _______

Date

Voucher’s number (important)

What is included (1 smartguide, headphones for one day tour)

Expire date or for how long is valid after the date above

Where can you change the voucher for a device: 1. Börsegasse 6 or at your

hotel upon prior notice

Decide if people need to call first to book a day or if they can just come and

rent it directly when they want OK upon availability

Valid vouchers must be stamped and signed (when they are purchased by

someone or when we want to offer them) by any of the partners

Downloadable from smartguide homepage , however we need to have Anuar

program this interactive page?

Information about the product; web site; contacts, direct mail to all partners,

clients

Explanation for those who want to buy the voucher: price, where to get it, etc…

OK

Suggestion: Special design for special occasions (Christmas, birthdays, events,

mother’s day, etc). Have also an online version to be offered by e-mail and to

be printed.


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Anexo X – Proposta de autocolante informativo para recepção de hotéis (realizado

por mim)


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Anexo XI – Criação de um novo formulário de feedback Smartguide Vienna


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Anexo XII – Sugestão de criação de uma nova lista de prioridades realizada e

apresentada por mim a Martin Schwarz (Fevereiro/2013)

Priorities List (suggestion)

Financial plan:

1. Determine current financial situation

2. Develop financial goal for the this year, budget

3. Evaluate risk of investments (e.g. Europe crises)

4. Evaluate investments made so far (e.g. long term needs/expenses, especial

costs)

5. Research financially viable alternatives for the future investments

6. Review the plan and monitoring with regularity

7. Create a monthly(?) graphic with costs vs. sales

Action plan:

1. Find direct ways of selling our product (look at partners as a complement and

not as the main vehicle)

2. Plan Smartguide’s campaigns days on the street

3. Define timelines/deadlines for the implementation of new ideas (prepare as

much as possible in February to be ready in March)

4. Update contact lists for different fields of business (hotels, museums,

transportation, travel agencies, booklet cooperations, etc) and add new

contacts to be done (February)

5. Evaluate the ideas keeping only clear, realistic and measurable objectives

6. Determine steps to achieve those objectives


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Evaluation:

1. Regular financial evaluation

2. Evaluation of our approach to partners (e-mails, press text, power point,

design, personal product presentation, etc)

3. Clients Feedback (real clients, without connection to the product)

4. Contract with partners (are they giving the right visibility to our product?)

Control:

1. Updated lists for all our devices (how many, where they are, etc)

2. Create a system to control all our partners sales: know if what they say

corresponds to reality and implement an easy way to get their monthly

feedback about sales


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Anexo XIII – Horário de uma das actividades promocionais nas ruas do centro de

Viena


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Anexo XIV – Lista de tarefas para as estagiárias americanas (realizada por mim)

TASK DESCRIPTION Interns Start date Conclusion date

Social Media Network

Someone responsible for handling our social media networks; create contests; post daily news; historical/cultural information/curiosities about Vienna; promote SG; pictures; interaction with partners. Create a social media plan. Youtube

Emily 19/02/2013 May / 2013

Web pages

Using WordPress update SG homepage; check translations; testimonials; list of partners. Help on the creation of the new SchwarzConsult web page. Observing traffic: Google Analytic reports

Emily April / 2013 April / 2013

Publishing on web pages

Publishing Smartguide on external webpages (Tripadvisor, travel, news, etc.), writing articles in English, distributing articles also on webpages of other countries

Leah March / 2013 April / 2013

Meetings Schedule (at least) one meeting with a possible future partner before the end of the internship (p.s. always ask opinion before make the contacts)

E L - -

Inventory Create lists for counting the materials and keep them updated (Smartguide devices; headphones, where they are, etc)

E L - -

Booklet/ Vouchers

Research, contact and actualize future interesting cooperation’s to create a Smartguide Vienna Booklet of discounts

Sara and Roger

- -

Outdoors activity

Promote SG directly to tourists on the street (special days); have some hours a week to deliver flyers to tourists

E L April / 2013 April / 2013

International press

Wright articles and introduce the SG to international press

Leah 18/2/2013 May / 2013

Events List Create an updated list for events in Vienna which we could have a special discount for the booklet

Leah 19/02/2013 April / 2013

Mailing list Organize partners/clients mailing lists Carina - -

Newsletter Create Smartguide Vienna promotional newsletters Emily March / 3013 -

Campaigns Develop special offers for special days E L March / 2013 April / 2013

Reports

Small weekly reports (one page) with comments/concerns/new ideas/advices/office environment/self evaluation/etc to send by e-mail for [email protected]

E v v v v v v v v v v

L v v v v v v v v v v

Final Report

Wright an individual final report about the overall experience in SchwarzConsult, description of the internship and tasks, your personal contribution for the firm and your personal opinion/comments. To be sent by e-mail: [email protected]

E L Delivered to

Martin Delivered to

Martin


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Anexo XV – Horário das estagiárias americanas (realizado por mim)

Interns Schedule

10 – 15 hours per week (some hours will be spent in outdoor activities)

11 February – 15 May

Hours Monday Tuesday Wednesday Thursday Friday

9 a.m

10 a.m

11 a.m Emily Leah Emily Leah

12 a.m Leah Emily Leah Emily

1 p.m Leah Emily Leah Emily

2 p.m Emily

3 p.m Leah Emily

4. pm

5. p.m


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Anexo XVI – Questionário de feedback para os estagiários (realizado por mim)

Interns Feedback

1. Did you do the entire itinerary? If not why?

Yes: No:

2. How many points of interest did you visit?

3. How long, approximately, did you take to visit all your points of interest?

4. How would you evaluate the price of 15€ for 5 hours and 20€ for one day?

5. Rate the following elements of the Smartguide:

Itinerary design

Content

User friendliness

Music

Images and Videos

Audio/Language

6. Wright your personal comment/opinion about the “Smartguide” overall

experience (likes, dislikes, critiques, improves, content, etc).


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Anexo XVII – Webpage evaluation (Sara´s opinion)

Rating: poor (1) – acceptable (2) – fair (3) – good (4) – excellent (5)

Design & Content Rating Comments

Layout, look & feel of the website 4

Layout supports both experienced and inexperienced

Internet users

4

Pictures and videos are good quality 5 Update new pictures to the

gallery

Pictures and videos support content 5

Text is comprehensive and legible 4

Correct spelling and grammar

Website content is available in several languages 3

Loading time of pages is acceptable 5

Menu texts are meaningful and easy to understand 5

Pages are scanable for information (paragraphs, text

structure, emphasis of key words etc.)

5

Mean

Navigation Rating Comments

Search is included no

Site map is included and easy to find 5

Home button (Logo) available on all pages 5

Each page contains clear and effective navigation

elements

4

Hyperlinks are easy to identify 5

Mean

Customer Relationship / Trust Rating Comments

Pages contain updated information 3

Contact details of the website provider are provided 5

Copyright information is available and displayed on each page

5

Company logo is displayed on each page 5

Data privacy information is available and easy to find

Web site contains an ‘impressum’ / ‘about us’ / ‘terms

of conditions’ section

yes

Mean

Added Value for Customers Rating Comments

Activities and events are listed on site no

Links to destination attractions listed on site

Local weather information is provided no

Route planner is provided yes

Currency converter is provided no

Reviews / comments can be posted no

Website supports personalisation of content (My …section)

Mean


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Booking Process * Rating Comments

Availability can be checked in real time no

Room rates are available

Online booking in real time (payment transaction) is

supported

no

Online booking process is intuitive and transparent

Terms of cancellations are given and easy to find no

Secure data transmission is guaranteed (https, SLL or

SET)

Mean

* If booking is supported on the website. If the actual booking happens on a third-party

website, please make a note on which one(s).


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Anexo XVIII – Primeiro contacto com Martin Schwarz (via e-mail)

On 7 November 2012, Sara Matzinger <[email protected]> wrote: Dear Sir I am currently a second year student of the Master in Tourism and Communication at the University of Lisbon – Portugal. During the next school semester, as part of my degree, I will have to do a training period beginning in January 2013. I am sending this email to apply spontaneously to do an internship with your organization. This training will be my final project in which I will develop my final paper (training report). Over the past few years I have dedicated myself completely to tourism area. In addition to studies, I have always searched to complement my background with life experiences abroad, travels and professional opportunities which contributed to widen my horizons. As you can see in my enclosed C.V., I have a degree in Tourism and I have work experience in this area, like in a 5star hotel. I am sure that I will add value to you because: I speak fluently three of the world´s most significant languages (English, Spanish and Portuguese), due to my past experiences and natural skills, I am a very good communicator and I can deal with problems and solve conflicts. It is also important for me to have an exchange and share of knowledge and ideas. I always try to be proactive in my workplace because beyond learning from the opportunities, I also like to integrate my innovative ideas applying what I have learned during my educational degrees and to report to the superiors the points/services that could be improved, always in favor of the company’s success and development. I am also expecting to learn a lot with your working methods and knowledge’s. Thank you in advance for your consideration and attention. For further information do not hesitate to contact me. I would look forward to hearing from you soon, Sincerely, Sara Matzinger



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On 7 Nov 2012, Martin Schwarz [email protected] wrote:

Dear Sara,

Thank you for your interest in an internship position with my company.

Due to your prior qualifications I am quite interested in you.

Before granting the position to you let me just ask a few questions:

1. When would you be able to start and for how long would you be able to stay?

2. Would you be enrolling at IES or any other student program or would the internship contract be signed with your University?

3. Attached you see the internship contracts my US-students have to sign with Austrian institutions. Would there be a similar contract? What I mean is: are you insured through your University? Internships usually don´t pay therefore I am worried about your financial situation…

4. Are you taking care of your housing situation yourself or would you need help?

Please let me know a.s.a.p.

Best regards from Vienna

Martin Schwarz

Nota: Os contactos prosseguiram via e-mail até ao nosso primeiro encontro pessoal, no dia 3 de Janeiro de 2013, que teve lugar na SchwarzConsult (Viena) onde decorreu

o estágio.



Anexos

130


Anexo XIX – Letter of acceptance ERASMUS placement


Anexos

131


Anexo XX – Training agreement


Anexos

132


Anexo XXI – Carta de avaliação de estágio


Anexos

133


Anexo XXII – Grelha de avaliação de estágio (ERASMUS)


Anexos

134


Anexo XXIII – Texto promocional incluído no Snip Card

(Frente)

Smartguide Vienna

History to go

Experience a fascinating GPS-navigated journey through time and

history of Vienna’s Inner City. Enjoy facts, stories and legends, photos,

videos and music from famous Austrian composers at your own pace.

Get a 30% discount for Smartguide Vienna.

Rent this multimedia city guide tablet incl. earphones

for only 15€ (instead of 20€) per day

(Verso)

Smartguide for rent at

Börsegasse 6

1010 Wien

Order your SMARTGUIDE now:

Tel. 0043 (0)1 512 96 86 50

www.smartguide.co.at

Free delivery to your hotel!


Anexos

135


Anexo XXIV – Exemplo de flyer promocional utilizado nas campanhas de rua

(frente e verso)


Anexos

136


Anexo XXV – Exemplo de proposta de parceria com futuro parceiro

Eine Idee von Martin Schwarz

Das multimediale Erlebnis

Preisträger des Österreichischen Innovationspreis Tourismus 2012

Konzept & Idee

• Multimediale Führung für Wien Innere Stadt – UNESCO

Weltkulturerbe

• Optimierung des Bildungs- und Führungsangebotes in Wien

• Information in 10 Sprachen

• Individuell nutzbares Angebot

• Verkauf/Gerätevermietung an POIs Innenstadt, Hotels, Cafes,

Schulen, Kongressen, Messen,

• Marketing Strategie – Modernes Stadt Marketing

• Attraktiv für Sponsoren, Geschäftspartner

USP

• Individuelle & interaktive Informationsvermittlung in zehn

Sprachen

• Infotainment – multi-mediale Aufbereitung

• Garantie der Professionalität – state of the art Computer

Technologie, mediale Performance

• Hohe Qualität durch visuelle Dokumentation historischer Daten

und Fakten

• Datenmenge wesentlich höher als bei Apps und

Konkurrenzprodukten

Bereits auf dem Markt in Bulgarien


Anexos

137


Eine historische Zeitreise durch Wien

• 31 ausgewählte Sehenswürdigkeiten

• 4 Stunden Infotainment

3D – animierte, historische Bilder

Historische Videos – Momente der Geschichte

Eine musikalische Reise

• Ausgewählte Musiktitel aus 6 Jahrhunderten

• Außergewöhnliche Improvisationen und Instrumente

• Eingespielt von professionellen Musikern

• Auch als CD erhältlich„Vienna Sounds“

Audioaufnahmen und Video – Untertitel in 10 Sprachen

Technische Spezifikationen

• Betriebssystem Android 3.2

• Touch Screen

– 7“ Bildschirmdiagonale

– Auflösung 480 x 320

• Designte Voll-Leder Schutzhülle

• Grothusen High Quality Kopfhörer

Integriertes GPS und Karte

Partner (Stand April 2013)

• Lindner Hotel am Belvedere

• Austria Classic Hotel

• Hotel Topazz

• The Ring • Grand Hotel

• Kaiserhof Best Western

• Tigra Best Western • Starlight Suiten (3)

• Jirsa Theaterkartenbüro

• Elite ToursRed Bus Line – Vienna Tours

• Eurostar Embassy Hotel

• Palais Palfy

• Boutique Hotel Stadthalle

• Hotel Wombat (2)

• Wien Tourismus - Rathaus • Vienna Classic Hotel

• Hotel Papageno

• Der Wilhelmshof • Hotel Lucia

• Amedia Hotel

• Hotel Donauwalzer • Segway

• Vienna Trikke Tour

• Wipark – Apcoa Garagen


Anexos

138


Zusammenarbeit - Nutzen für Cafe Landtmann

• Tausende Smartguide – Nutzer, die Kaffee und/oder Kuchen,

Jause nach Stadtspaziergang suchen

• Landtmann am Smartguide – Tipp und/oder Discount,

Touristen bevorzugen Landtmann anstatt anderen Cafe´s der

Innenstadt

• Landtmann auf Smartguide Werbemittel (Voucher Booklet)

Zusammenarbeit – Was wir für Sie tun

• Cafe Landtmann – Ausgabestelle kostenlos mit Geräten und

Aufladestation bestückt (2-6 Geräte?) – Service durch Cafe

Landtmann – Martin Schwarz GmbH?

• Bereitstellung von Werbematerial (Folder, Tischaufsteller, etc.)

• 1 Flatscreen Bildschirm mit Trailer, der auf Kooperation

hinweist

• Package: Kaffee & Kuchen & History To Go

• Vermarktung online (Wepage Verlinkung, Integration des

Packages in die Webpage smartguide.co.at; Facebook postings)

• Vermarktung offline: Werbemittel und Werbekampagne für

das Package, Platzierung auf Folder

Zusammenarbeit – was Sie für uns tun

• Package: Kaffe & Kuchen & History To Go

• Vermarktung des Smartguides/des Packages in der

Ausgabestelle: Trailer, Tischaufsteller, Folder, Plakat

• Vertrieb des Smartguides in den Ausgabestellen: Smartguide

wird als Package mit Kaffee und Kuchen bestellt. Ausgabe,

Bezahlung und Rücknahme vor Ort

• Ausgabe: Ausgabeschein wird von Gast unterschrieben,

Dokument oder Kaution zur Absicherung,

• Rückgabezeit vereinbart, Zahlung

• Rücknahme: Kontrolle auf äußere Schäden , an die Ladestation


Anexos

139


Anexo XXVI – Alguns artigos publicados sobre o Smartguide Vienna

Artigo 1 - Jornal "Heute" (10/10/2012)

Artigo 2 - Jornal "Kronen Zeitung" (10/10/2012)


Anexos

140


Artigo 3 - Jornal "Kurier" (10/10/2012)

Artigo 4 - Jornal "Österreich" (10/10/2012)


Anexos

141


Artigo 5 - Jornal "Presse" (10/10/2012)

Artigo 6 - Jornal "Wiener Zeitung" (16/11/2012)


Anexos

142


Artigo 7 - "Wien at" (Novembro/2012)

Artigo 8 - Revista "Enjoy Vienna" (Fevereiro/2013)


Anexos

143


Artigo 9 - Revista "Vienna in your pocket" (Janeiro - Fevereiro/2013)


Anexos

144


Anexo XXVII – Fotografias de Viena e do estágio*

* Todas as fotografias constantes deste anexo são da minha autoria.

Fotografia 1 - Sara Matzinger e Carina Schneider na Ferien Messe Wien (Janeiro, 2013)

Fotografia 2 - Martin Schwarz em aula/apresentação Smartguide Vienna a grupo de Vietnamitas (Palácio de Schönbrunn, Janeiro, 2013)


Anexos

145


Fotografia 3 - Sara Matzinger representa Smartguide Vienna no Congresso de Hotelaria da Áustria (Viena, Janeiro de 2013)

Fotografia 4 - Sara Matzinger e Carina Schneider em campanha de Páscoa Smartguide Vienna (Março, 2013)


Anexos

146


Fotografia 5 - Ovo de Páscoa pintado por Sara Matzinger (Abril, 2013)

Fotografia 6 - Martin Schwarz e Sara Matzinger na festa de despedida (escritório, Maio de 2013)


Anexos

147


Fotografia 7 - Cave do escritório/sala de espectáculos

Fotografia 8 - Cave do escritório/sala de espectáculos


Anexos

148


Fotografia 9 - Martin Schwarz realiza um número de magia (Maio, 2013)

Fotografia 10 - Philippe de Brito na segway a promover o Smartguide Vienna (Prater, Maio de 2013)


Anexos

149


Fotografia 11 - Stephansplatz - Viena (Fevereiro, 2013)

Fotografia 12 - Rathaus - Viena (Fevereiro, 2013)


Anexos

150


Fotografia 13 – Strassenbahn, Volkstheater - Viena (Abril, 2013)

Fotografia 14 - Volksgarten - Viena (Fevereiro, 2013)


Anexos

151


Fotografia 15 - Jardins e Palácio de Schönbrunn - Viena (Maio, 2013)

Fotografia 16 - Estação de Strassenbahn Börsegasse - Viena (Abril, 2013)


Anexos

152


Fotografia 17 - Prater - Viena (Abril, 2013)

Fotografia 18 - Viena (Maio, 2013)

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