Geistlich Mucograft SealBrazilian launch strategy

Goal and purpose Promotion and presentation of GMG Seal in Brazil

TargetAll dentists interested, especially Implantodontists and Periodontists who already use the matrix Mucograft and/orBio-Oss Collagen.Surgeons who are already familiar with socket seal and don‘t want to harvest soft tissue punches from the palate.

There is no direct competitor in Brazil, but the hemostatics deserve our attention, for example,the main and more accessible are:Colatape and Colaplug (Zimmer).

Competitors

SloganMaximize seus resultados estéticos com mínima invasão.

Launch Strategy@CIOSP (30 January – 02 February) - The event choosed for the oficial launch.

30 January – 02 February

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Laun

ch @

CIO

SP

January February

Training sales team

CocktailAds @Facebook

Banner @Online ShopE-newsletters

Ads @PerionewsAds @Implantnews

Dra

w M

ini I

pad

Campaign Schedule (Draft forecast)

Campaign Schedule(Draft forecast)

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February

Training sales team

CocktailAds @Facebook

Banner @Online ShopE-newsletters

Ads @PerionewsAds @Implantnews

6

Campaign Schedule(Draft forecast)

Pre-launch

01-16; 01-22; 01-29 E-newsletter: Invitation to launch at CIOSP for all clients01-14; 01-17; 01-20; 01-23; 01-27; 01-29 Facebook: Invitation to launch at CIOSP01-27 Training sales team (include the use of iPad tool)01-30 Cocktail: Stakeholders and KOL’s, total of 50 people.

@CIOSP - Swiss Pavilion Suvenier: GMG Seal Introductory Box E-newsletter: invitation Buffet servisse

Congress - Images on stand and disclosure with bullets of GMG Seal and brochures

After-launch

02-04 Banner @Online Shop02-04 E-newsletter: Thank to visitors @CIOSP and Presentation of GMG Seal02-04 Facebook: Thank to visitors @CIOSP and Presentation of GMG Seal02-05 Mini Ipad promotion Customers who bought GMG Seal @ CIOSP compete for a Mini Ipad, draw in 02-05 @GPdB02-06 Facebook: Announcement of the winner of Mini ipad02-03 Ads @Perionews and Implantnews02-12; 02-20 E-newsletter: GMG Seal *new product02-14; 02-25 Facebook: GMG Seal *new product

Thank you for your attention!!!