Trajeto Como Destino
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ECOTURISMO MÓVEL: O TRAJETO COMO DESTINO
POR FLÁVIO MELO – CRIADOR DO EXPLORANTER HOTEL SOBRE RODAS
SEMINÁRIO DE ECOTURISMO – FIECOTUR 2003 – SÃO PAULO
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Origem da Convicção
• Histórico de viagens de longo curso– em família
• Rallies – por lugares mais inacessíveis
• Estudos de casos e empresas internacionais– idéia antiga – séculos de existência – 40 anos de overlanding
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O MAPA TURÍSTICO DO BRASIL HOJE
• Litoral
• 5 ou 6 destinos massificados no interior
Por Flávio Melo
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Entendendo Destinos e a Margarida Turística
• Massifica• Privilegia estruturas grandes• Beneficia poucos
Por Flávio Melo
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Entendendo Trajetos – O Turismo em Linha
Case nacional : Estrada Real X Cidades Históricas 9.500.000 pessoas e 177 cidades - volta às origens
Case internacional : Santiago de Compostela e seus caminhosSéculos de tradição
Case internacional : Kiwi Experience – Nova Zelândiaintegra destinos e distribui viajantes
Benefícios:
• Privilegia pequenas estruturas• Pulveriza renda e ocupação - beneficia a população• É mais cultural – valor percebido por Europeus
Por Flávio Melo
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O Mapa do Brasil no Futuro
• Litoral
• 10 ou 12 hubs no interior, fazendo a ligação entre rotas temáticas
Por Flávio Melo
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A Criação da Marca Brasil
• A marca Brasil na atualidade e seu efeito na sazonalidade turística
– Carnaval e praias
• Em Marketing – Diferencial é o que você tem e ninguém mais tem.
• Diversidade Cultural – Valor a ser comunicado
• Mosaico de sabores, paisagens e emoções– Turismo trajeto integra– Turismo trajeto viabiliza– Turismo trajeto torna realidade uma idéia
Por Flávio Melo
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A Experiência Exploranter• 1 ano e meio de operação comercial – carnaval 2002
• 52 viagens
• 100.000 km rodados
• Alto índice de retorno, com hóspedes com até 8 viagens
Por Flávio Melo
Roteiros inusitados vendem menos, mas impressionam mais – nova cultura a ser implantada - “melhor viagem da minha vida”
Grupos fechados pedem destinos, mas gostam quando oferecemos trajeto
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A Ideologia Exploranter
• Dilema do interior – não tem fluxo porque não tem estrutura ou não tem estrutura porque não tem fluxo?
• Levar os hóspedes a lugares que eles nem imaginam existir
• Ser um catalisador de destinos – 20 destinos em 20 anos
• Mosaico – mistura de sensações e experiências– Gastronomia – do churrasco gaúcho no estábulo, à tanajura no Vale do
Paraíba, à matula do tropeiro do Cerrado aos restaurantes de Tiradentes – e a cozinha participativa Exploranter
– Sentir frio no Verão Brasileiro
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E agora as fotos e as perguntas
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Este foi um tira-gosto do:
“Brasil Inesperado”
Especialidade Exploranter
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E agora que tal um pouco de
“Patagônia? ”
Outra Especialidade Exploranter
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