WP WEEKEND 2015 - Lojas virtuais
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Transcript of WP WEEKEND 2015 - Lojas virtuais
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LOJAS E MKT DIGITALQuando vendas vão além de vender
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Formado em Ciência da Computação (2008-2013)
Fundador da Pandô APPs (2013-hoje)
Técnico em Informática Industrial (2004-2007)
Resolvedor de problemas (ou criador) - sempre :P
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MKT DIGITAL JÁ É REALIDADE
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MARKETING DIGITAL?
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O QUE É MARKETING?
= mercado
= repetição
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O QUE É DIGITAL?
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“ Por que investir em marketing?
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TEM ALGUMA COISA ERRADA NESSA EMPRESA?
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“ Por que investir em marketing DIGITAL?
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“ E onde/como começamos?
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PROPOSTA
Conhecendo
Compartilhando
Criando
Estudando
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COMO CRIAR UMA LOJA VIRTUAL?3 passos para uma loja virtual
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III - SUBIR LOJA VIRTUAL
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PANORAMA ENTRE OPÇÕES
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PANORAMA ENTRE OPÇÕES
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PANORAMA ENTRE OPÇÕES
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PANORAMA ENTRE OPÇÕES
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PANORAMA ENTRE OPÇÕES
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PANORAMA ENTRE OPÇÕES
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COMPARATIVOSCredibilidade
0
1,25
2,5
3,75
5
Mercado Livre Facebook Rakuten Prestashop Drupal Woocommerce
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COMPARATIVOSSEO
0
1,25
2,5
3,75
5
Mercado Livre Facebook Rakuten Prestashop Drupal Woocommerce
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COMPARATIVOSINSTALAÇÃO
0
1,25
2,5
3,75
5
Mercado Livre Facebook Rakuten Prestashop Drupal Woocommerce
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COMPARATIVOSVISUAL
0
1,25
2,5
3,75
5
Mercado Livre Facebook Rakuten Prestashop Drupal Woocommerce
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COMPARATIVOSCUSTOMIZAÇÕES
0
1,25
2,5
3,75
5
Mercado Livre Facebook Rakuten Prestashop Drupal Woocommerce
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THIAGO, PODE MOSTRAR COMO CRIAR UMA LOJA?
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CUSTOS DE UMA VENDA
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COMO DIRECIONAR PROPAGANDAS - SEGMENTAÇÃO
(20-45 anos)
SEXO / IDADE INTERESSES LOCALIZAÇÃO
Itália
Minas Gerais
COMPORTAMENTO
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ATRAIR É SÓ A PRIMEIRA PARTE DO PROCESSO
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CONTEÚDO ATRAI PESSOAS. PESSOAS = CLIENTES
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COMO?
1 - Quem é você? 2 - O que você oferece? 3 - Para quem você oferece? 4 - Por que alguém compraria seus produtos? 5 - Qual minha estratégia?
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POR ONDE COMEÇO?
CONRADO ADOLPHOwww.conrado.com.br
Ambiente Persuasivo - https://www.youtube.com/watch?v=P4SSbMuhfhw
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ABORTE SEU CLIENTE EM 7 CANAIS
Site
Blog
Loja Real
Loja Virtual
Cartão Visita
Outdoor
Comunidades
Youtube
Hangout
…
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RECOMENDAÇÕES DE LEITURA
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“Onde vamos encontra a sua marca
daqui 6 meses?
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MUITO OBRIGADO
THIAGO FERREIRA
pandoapps
pandoapps
pandoapps
pandoapps
www.pandoapps.com.br