The psychology & user experience ofsocial commerce

Mo SyedHead of User Experience, 10CMS

What is social commerce?

Brand engagement

= sales

There aretypes ofbrand engagement.

2

Thick & Thin

SustainableMeaningfulAuthenticCreates social interactions

Thick

In social mediawhat do your customers

really care about?

4

reasons they care

1Social recognition

2Belonging with the group

3Develop & express identity

I am…

the videos I watch

the web pages I

the new I just reviewed

4Learn & create

Get recognised, identify, belong, learn & create:

BurberryArt of the trench

Iconic personality

Builds aspirational feel & creative credibility

Be part of the look Shoot the style

How do we create the best user experience for

engagement in social commerce?

Social drives

engagement with the experience.

Remove the effort in performing key interactions.

Social commerce is impulse driven.

Keep purchase paths short from where social interactions happen.

The Conran Shopuser generated scrapbook – 10CMS powered

Thank you.