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RESUMO
Os elos entre lazer e consumo, em sua maioria, so facilmente perceptveis em nossa sociedade.
Nas Cincias Sociais, no entanto, eles nem sempre foram teorizados conjuntamente. O objetivo
deste artigo mostrar como o lazer e o consumo se entrelaaram na Histria Ocidental, examinan-
do alguns momentos-chave desse processo, no mbito da formao de uma cultura do consumo,
bem como algumas de suas implicaes sobre a sociedade e sobre o comportamento do consumi-
dor. Analisamos tambm as relaes atuais entre lazer e consumo e comentamos algumas tendn-
cias para o futuro prximo.
ABSTRACT
The links between leisure and consumption are very easily perceptible in our society, at least some
of them. Nevertheless, they have not always been theorized together in the Social Sciences. The
purpose of this article is to examine how leisure and consumption got interwoven in Western
History, by focusing some key moments of that process, in the context of formation of a consumer
culture, and by taking into consideration some of their impacts on social life and consumer
behavior. We also make some comments on the present configuration of the links between leisure
and consumption and on some trends they present for the near future.
PALAVRAS-CHAVE
Lazer, cultura do consumo, comportamento do consumidor, cultura, turismo.
KEY WORDS
Leisure, consumer culture, consumer behavior, culture, tourism.
Gisela B. Taschner
Professora Titular do Departamento de FundamentosSociais e Jurdicos da Administrao da EAESP/FGVe Coordenadora do Centro de Estudos de Lazer eTurismo da EAESP/FGV.E-mail: [email protected]
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