2208 sysstem 2 account ssolicitaes e quando elas sero aten

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    22-Aug-2020
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das suassolicitaes e quando elas sero atendidas. 11. O que uma inovao??O que todos eles tm em comum?11 12. Poderia ser mais simples?RemoteControlAnarchy www.useit.com 13. Os ERROS mais constantes em projetos de IntranetsAgrande maioriadasintranetsnascerefletindoa estruturaorganizacional da empresa: departamentos, gerncias,diretoriasetc.Estaprticalevaao isolamentodasreaseaoengessamentodos canais de comunicao e colaborao, tornando-os restritos a uma nica guia: a rea em

Transcript of 2208 sysstem 2 account ssolicitaes e quando elas sero aten

Slide 1

JULY

13

SOCIAL MEDIA

MARKETING ROADMAP

BY: VALERIE JOY DEVEZA

VALERIE JOY DEVEZA

SOCIAL MEDIA MANAGER

Most of us think we should have a social media presence today..

You want to do it..

You think you need it..

You want to do it..

You think you need it..

But the problem is..

You don't know where to start!

But the problem is..

You want to do it..

You think you need it..

But the problem is..

You don't know where to start!

You don't know where to start!

Today, I’m going to share with you a step by step guide on how to get your social media strategy started.

ARE YOU GUYS READY?

DEFINE YOUR PURPOSE AND GOAL

Without proper goals and objectives in mind, measuring success is obviously impossible.

SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS

Make alist, then trim down to what you can focus on in the next 3-6 months.

CREATE A BUYER PERSONA

Buyer persona is a semi-fictional representation

of your ideal customer based on market research and

real data about your existing customers.

DETAILS MATTER

ROLE INDUSTRY PERSONAL BACKGROUND SHOPPING PREFERENCE WATERING HOLES Entrepreneur Tech Industry 40-60 married, with/without kids How do they prefer to interact? Publications or blogs they read.

SET METRICS AHEAD OF TIME

METRICS METRICS ON THE WALL.

WHO’s THE VAINEST OF THEM ALL?

SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS KPI VISITS # OF DOWNLOADS VISITORS LOYALTY

ASSESSMENT

COMPETITOR AND

INFLUENCER ANALYSIS

SET YOUR TARGETS.

SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS KPI VISITS # OF DOWNLOADS VISITORS LOYALTY TARGETS 10,000 VISITS PER MONTH 120 DOWNLOADS PER MONTH 45% REPEAT VISITORS

OUTLINE THE CHANNELS YOU'LL USE

BE TACTICAL

BUILD OUT YOUR DAILY PLAN OF ATTACK

INTO DAILY AND WEEKLY TO-DO’S

TWITTER:

ACTION TYPE DETAILS HOW OFTEN METRICS TIME AND DAY OF THE WEEK TOOLS Community Engagement Comment, Favorite, or Retweet Relevant tweets 5-10 times a day % of feedback and engagement 1 hour Commun.it Sumall Promotional tweets Schedule tweets that goes directly to a Landing pages Ongoing # of Downloads 30 minutes per week Google Analytics, goo.gl Bit.ly

TRACK, MEASURE & ANALYZE

SEO SPEAKER PURPOSE AND GOAL BRAND AWARENESS PROVIDE SEO INFO AND RESOURCES ENGAGE COMMMUNITY TO OFFLINE EVENTS KPI VISITS # OF DOWNLOADS VISITORS LOYALTY TARGETS 10,000 VISITS PER MONTH 120 DOWNLOADS PER MONTH 45% REPEAT VISITORS SEGMENTS TRAFFIC SOURCES DOCUMENT TYPE /GEOGRAPHY 1,2,3+ BUCKETS