APOSTANDO A PUERTO RICO: EL CASO DE …€¦ · APOSTANDO A PUERTO RICO: EL CASO DE DORADO BEACH....
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Transcript of APOSTANDO A PUERTO RICO: EL CASO DE …€¦ · APOSTANDO A PUERTO RICO: EL CASO DE DORADO BEACH....
August 2010 September2010
APOSTANDO A PUERTO RICO:
EL CASO DE DORADO BEACH
Renowned conservationist and visionary, Laurance S. Rockefeller created a unique resort and natural sanctuary that set an international standard for untouched beauty and hospitality at Dorado Beach over 50 years ago.
Historically synonymous with incredible golf, breathtaking beaches, and flawless service, Dorado Beach, one of the first RockResorts, served as a glamorous and eco friendly destination where dignitaries, political leaders, and Hollywood icons could escape from their very public lives and retreat to a private and magical Caribbean hideaway.
8 horas de vuelo – Puerto Rico vs. Hawaii
Desde su comienzo
CICLOS ECONÓMICOS DE DORADO BEACH
1958 1984 2010Rockefeller Years Hyatt Years PRISA/CPG/Ritz
Reserve Years
Inversión
Crecimiento
Complacencia
Obsolescencia
Club Amenities:
- The Watermill
- Tunnel
- Plantation Fitness Center
Golf Course Renovation
EL NUEVO CICLO (2010): FASE 1
Ritz-Carlton Reserve – Phase 1
For the most discerning, most affluent global travelers who seek to escape the stresses of everyday life by experiencing new cultures and new adventures and by reconnecting with self and loved ones.
Ritz-Carlton Reserve is a complete escape to the unexpected—a private, exclusive leisure experience that blends unique elements of the local culture, history, and heritage with intuitive individual service, exquisite indigenous design, casual ―barefoot‖ ambiance, and respect for the environment.
The first of the Americas.
Limited number of resorts worldwide (not more than 10-15 in the next 10 years)
Five Star Six Star
Brands Ritz-Carlton Ritz-Carlton Reserve
Four Seasons Aman Resorts
Mandarin Oriental Auberge Resorts
Fairmont One and Only
St. Regis
Published Rate $400-700 $750-1,000
Average Rate $350-500 $700-900
Ritz-Carlton Rose Hall, Jamaica Amanyara, Turks and Caicos
Fours Seasons, Nevis Esperanza (Auberge), Cabo San Lucas
Fairmont Mayakoba, Mexico One and Only Palmilla, Cabo San Lucas
One and Only Ocean Club, Nassau
LUXURY: WHAT IS A SIX-STAR RESORT?
Properties in Caribbean and Mexico
HotelReception Building
Beach Club
Ambassadors/ Wind &
Wave Center
Dorado Beach Golf Club House
Su Casa
Fitness Center
Hotel Guestrooms
Spa
Beachfront Residences
Residence Sales/Greeting
Center
Ritz-Carlton Reserve Site Plan
Hotel ReceptionHotel Reception Building Plan
Port-Cochere
Lily
Pond
Open
Air
Lobby
Library
Sunken
GardenSpecialty Restaurant
Beach Bar Lounge
Hotel Reception - Open Air Lobby
Hotel Reception - Library
View of Restaurant and Wine Bar from Beach
Hotel Guestroom BuildingsHotel Guestrooms
Bedroom View to Terrace and Pool
Spa Bathroom / Outdoor Shower Garden
Suite Rooftop
Su Casa VIP Villa
Su Casa VIP Villa – Beachfront Event Lawn
Su Casa VIP Villa – Front Terrace
Ritz-Carlton Reserve Beachfront Residences
Botanical Spa - Siteplan
Botanical Spa –Apothecary Entry
Botanical Spa – Relaxation Lounge
Botanical Spa – Couples Treatment Rooms
Botanical Spa – Tree House Concepts
Beach Club Entry
Dorado Beach Club
Beach Club Grill
OUTDOOR PURSUITS – ROCKEFELLER TRAIL
• Pursuing LEED Silver certification for Ritz-Carlton Reserve
• 75% of Dorado Beach property is permanent green space, including 32-acre old-growth forest preserve
• Most of Ritz-Carlton Reserve campus will be a car-free zone
• 14 miles of paved Rockefeller Trail for walking, bicycling, or driving electric carts
• Pursuing renewable energy, including possible adjacent 1-MW solar power plant
• Ambassadors of the Environment Program, housed in new LEED Platinum facility, will teach and promote sustainability
RESPECT THE ENVIRONMENT
Alternative means of transportation includes electric trams, electric and solar-powered golf carts, bicycling, walking, Segway Human Transporters and others will be encouraged to promote a friendlier, enhanced experience for guests and Clubmembers.
Benefits include:• Better Safety• Less noise• Cleaner air• Narrower roads and trails, allowing for closer connection to the landscape• Less impact on the environment (i.e. CO2 emissions) and less dependence on oil.
RESPECT THE ENVIRONMENT
Wind & Waves Center
The Watermill at Plantation Village
Club Fitness Center – Construction Progress
Club Fitness Center
Temporary Beach Club
Plantation Condominium Residences
OPENING DECEMBER 2012
Que está pasando y cómo vamos interactuar con el mundo.
1. Interconexión global
2. Tecnología
3. Escalas
¿Cómo desde Puerto Rico vamos a jugar y posicionarnos en esta restructuración Global?
¿Cómo vamos a bregar con los retos de escalas globales?
Nosotros estamos convencidos de que tenemos y podemos competir con los mejores.
WE HAVE NO CHOICE. DE HECHO, TENEMOS UNA GRAN OPORTUNIDAD DE REPOSICIONARNOS VIS-A-VIS FLORIDA COMO LIDERES EN LA REGIÓN.
LOS TIEMPOS DE HOY
LOS TIEMPOS DE HOY
Es natural y viable para Puerto Rico convertirse en el “second home” y “playground” de la costa este de EEUU y parte de Sur América, al igual que partes de Europa.
Tenemos que quitarle “market share” a Florida si queremos convertirnos en una economía en crecimiento.
Puerto Rico –
4 horas de
vuelo
El Hawaii del EsteLa concentración de riqueza más alta del mundo todavía está en la
costa este de EEUU.
8 horas de vuelo – Puerto Rico vs. Hawaii
Puerto Rico – 8 horas de vuelo Hawaii– 8 horas de vuelo
LOS TIEMPOS DE HOY
#1 Facilidades de Primera
#2 Gran Servicio
#3 ―Desire‖
+
+
= TURISMO DE EXCELENCIA
= MEJOR VIDA PARA TODOS
August 2010Thank You