COLÉGIO ESTADUAL PARANÁ – EFMPprofsaravalli.com/secretariado/material/ADMIN/Plano de...

COLÉGIO ESTADUAL PARANÁ – EFMP Curso Técnico em Secretariado

Prof. Adm. Ademir Antonio Saravalli www.profsaravalli.com/secretariado

e-mail: [email protected] Alunos (as):

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PLANO DE NEGÓCIO

LOANDA/PR 2009

http://www.profsaravalli.com/secretariado

ADMINISTRAÇÃO PLANO DE NEGÓCIO

www.profsaravalli.com/secretariado e-mail: [email protected]

1. SUMÁRIO EXECUTIVO 1.1 - Descrição do Projeto ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Lucratividade: Rentabilidade: Prazo de Retorno: Ponto de Equilíbrio:

Curso Técnico em Secretariado



1.2 - Dados dos Empreendedores, Perfis e Atribuições Nome: ______________________________________________________________ Endereço: ___________________________________________________________ Bairro: ______________________________________________________________ Cidade: ________________________________________ Estado: ______________ Telefone1: (___)___________________ Telefone2: (___)______________________ Perfil: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Atribuição: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Nome: ______________________________________________________________ Endereço: ___________________________________________________________ Bairro: ______________________________________________________________ Cidade: ________________________________________ Estado: ______________ Telefone1: (___)___________________ Telefone2: (___)______________________ Perfil: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Atribuição: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________




Nome: ______________________________________________________________ Endereço: ___________________________________________________________ Bairro: ______________________________________________________________ Cidade: ________________________________________ Estado: ______________ Telefone1: (___)___________________ Telefone2: (___)______________________ Perfil: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Atribuição: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Nome: ______________________________________________________________ Endereço: ___________________________________________________________ Bairro: ______________________________________________________________ Cidade: ________________________________________ Estado: ______________ Telefone1: (___)___________________ Telefone2: (___)______________________ Perfil: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Atribuição: _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________




2. APRESENTAÇÃO DA EMPRESA 2.1 - Dados do Empreendimento Nome da Empresa: ________________________________________________ CNPJ/CPF: _________________________ 2.1.1 – Missão da Empresa __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________ 2.2 - Setor de Atividades __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2.3 - Forma Jurídica

2.4 - Enquadramento Tributário Enquadramento Tributário (Âmbito Federal): __________________________ Enquadramento Tributário (Âmbito Estadual): __________________________ Enquadramento Tributário (Âmbito Municipal): _________________________

2.5 - Capital Social Nome do(s) Sócio(s): Valor: % de Part.: Total:




2.6 – Fontes de Recursos __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________





3. PLANO DE MARKETING 3.1 - Descrição dos Principais Produtos Principais produtos: _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3.2 - Estudo dos Clientes: Público Alvo: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Comportamento dos Clientes: ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Área de Abrangência: ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________




3.3 - Estudo dos Concorrentes

Qualidade Preços Condições de Pagamento Localização Atendimento Serviços ao

ClienteGarantias

Oferecidas

Sua Empresa

Concorrente 1

Concorrente 2

Conclusões: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________




Or stado pio)

3.4 - Estudo dos Fornecedores

dem Descrição dos itens a serem adquiridos (matérias-primas,

insumos, mercadorias e serviços)Nome do fornecedor Preço Condições de

pagamentoPrazo de entrega

Localização (ee/ou municí

1

2

3

4

5

6

7

8

9

10



3.5 - Estratégias Promocionais __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3.6 - Estrutura de Comercialização ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________




4. PLANO OPERACIONAL 4.1 - Localização do Negócio Endereço: __________________________________________________________ Bairro: _____________________________________________________________ Cidade: __________________________________________ Estado: ___________ Telefone1: (___)__________ Telefone2: (___)__________ Fax: (___)___________ Considerações sobre o ponto que justifique a escolha: _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________




4.2 - Layout ou Arranjo Físico - (Documento Anexo)




4.3 - Capacidade Produtiva e/ou Comercial ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4.4 - Processo de Produção e/ou Comercialização ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4.5 - Necessidade de Pessoal

CARGO/FUNÇÃO QUALIFICAÇÕES NECESSÁRIAS




5. PLANO FINANCEIRO 5.1 - Estimativa do Investimento Total 5.1.1 - Estimativa dos Investimentos Fixos A – Máquinas e equipamentosDescrição Qtde. Valor Unitário Total

SUB-TOTAL(A) $

B – Móveis e utensíliosDescrição Qtde. Valor Unitário Total

SUB-TOTAL(B) $

C- VeículosDescrição Qtde. Valor Unitário Total

SUB-TOTAL(C) $

TOTAL DOS INVESTIMENTOS FIXOS SUB-TOTAL(A+B+C) $




5.1.2 - Estimativa dos Investimentos Financeiros A – Estimativa do estoque inicialDescrição Qtde. Valor Unitário Total

SUB-TOTAL(A) $ B – Caixa MínimoContas a receber – Cálculo do prazo médio de vendas

Prazo médio de vendas em dias (%)Número de

diasMédia

Ponderadaa vistaa prazo (1)a prazo (2)a prazo (3)a prazo (4)Prazo médio totalFornecedores – Cálculo do prazo médio de compras

Prazo médio de vendas em dias (%)Número de

diasMédia

Ponderadaa vistaa prazo (1)a prazo (2)a prazo (3)a prazo (4)Prazo médio totalCálculo da necessidade média de estoques

Número de diasNecessidade média de estoques




Número de dias

Subtotal 23. Fornecedores – prazo médio de comprasRecursos de terceiros no caixa da empresaSubtotal 1 (item 1 + 2)2. Estoques – necessidade média de estoques

Necessidade Líquida de Capital de Giro em dias (Subtotal 1 – Subtotal 2)

1. Contas a Receber – prazo médio de vendas

Cálculo da necessidade líquida de capital de giro em dias

Recursos da empresa fora do seu caixa

B – Caixa Mínimo

B – Caixa MínimoTOTAL DO CAPITAL DE GIRO (A + B)

5. Necessidade Líquida de Capital de Giro em diasTotal de B – Caixa Mínimo (item 4 x 5) R$Capital de giro (resumo)Descrição R$

1. Custo fixo mensal (Estimativa dos Custos Fixos Operacionais Mensais) R$2. Custo variável mensal (Subtotal 2 - Demonstrativo de Resultados) R$3. Custo total da empresa (item 1 + 2) R$

A – Estoque Inicial

4. Custo total diário (item 3 ÷ 30 dias) R$

5.1.3 - Estimativa dos Investimentos Pré-Operacionais Investimentos Pré-Operacionais R$Despesas de legalizaçãoObras civis e/ou reformasDivulgaçãoCursos e treinamentos

Outras despesasTOTAL




5.1.4 - Estimativa do Investimento Total (Resumo) Descrição dos investimentos Valor (R$) (%)1. Investimentos Fixos2. Capital de Giro3. Investimentos Pré-OperacionaisTOTAL (1 + 2 + 3) 100%

Fontes de recursos Valor Valor (R$) (%)1. Recursos próprios2. Recursos de terceiros3. OutrosTOTAL (1 + 2 + 3) 100% 5.2 - Estimativa do Faturamento Mensal da Empresa

Produto/Serviço

Quantidade(Estimativa de

Vendas)

Preço de Venda

Unitário (em R$)

Faturamento Total (em R$)




5.3 - Estimativa dos Custos com Materiais e/ou Insumos

Materiais/insumos usados Qtde. Custo

Unitário (R$) Total (R$)

TOTAL 5.4 - Apuração do Custo dos Materiais e/ou Mercadorias Vendidas

Produto/ServiçoEstim. Vendas (em Unidades)

Custo Unit. Mater./

Aquisição: CMD/CMV

TOTAL




5.5 - Estimativa dos Custos de Comercialização

Descrição % FaturamentoCusto Total

R$

SIMPLES

IRPJ

PIS

COFINS

IPICSLL – Contribuição Social sobre o Lucro Líquido

ICMS – Imposto sobre Circulação de Mercadorias e Serviços

ISS – Imposto sobre Serviços

Comissões

Propaganda

Taxa de administração do cartão de crédito

TOTAL (Subtotal 1 + 2)

Impostos Municipais

2. Gastos com vendas

Subtotal 1

Subtotal 2

1. Impostos

Impostos Federais

Impostos Estaduais




5.6 - Estimativa dos Custos com Mão-de-Obra

FunçãoNº de Empr.

Salário Mensal

(R$)Subtotal

(R$)

(%) de enc.

sociais

Encargos sociais

(R$) Total (R$)

TOTAL




5.7 - Estimativa dos Custos com Depreciação

Ativos FixosValor do Bem (R$)

Vida útil em Anos

Depreciação Anual (R$)

Depreciação Mensal (R$)

A – Máquinas e equip.

B – Móveis e máquinas

C – Veículos

TOTAL




5.8 - Estimativa dos Custos Fixos Mensais

Descrição Custo Total Mensal

(em R$)AluguelCondomínioIPTUÁguaEnergia ElétricaTelefoneHonorários do ContadorPró-LaboreManutenção dos EquipamentosSalários+EncargosMaterial de LimpezaMaterial de EscritórioCombustívelTaxas DiversasServiços de TerceirosDepreciação

OutrosTotal (R$) 5.9 - Demonstrativo de Resultados Descrição R$ % 1. Receita Total com Vendas2. Custos Variáveis Totais 2.1(-) Custos com materiais e ou CMV2.2 (-) Impostos sobre Vendas2.3 (-) Gastos com VendasSubtotal de 2 (2.1 + 2.2 + 2.3)3. Margem de Contribuição (1 - 2)4. Custos Fixos Totais5. Resultado Operacional (Lucro/Prejuízo) (3 – 4)

5.10 - Indicadores de Viabilidade Ponto de Equlíbrio (R$)Lucratividade (%)Rentabilidade (%)Prazo de Retorno do Investimento (tempo)




6. AVALIAÇÃO DO PLANO DE NEGÓCIO


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