Diesel - Stache Your Life
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Transcript of Diesel - Stache Your Life
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TRABALHO TENDÊNCIAS DO MARKETING CONTEMPORÂNEO
FOAM TRESPASS
Grupo: Fernando Carmona, Patricia Laureano, Pedro Ivo e Tomás Pinheiro
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300 antes de Cristo
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O imperador Romano Hadrian foi o primeiro a lançar
a moda
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Virou uma forma de
ranking
nos
exércitos
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Um sinal de virilidade e
masculinidade
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Ja foi adotado por todosos tipos de pessoas
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Artistas
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Pintores
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LÍDERES
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Músicos
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Nos mais variados estilos...
Fu ManchuPancho Villa
Lápis
NaturalHungaro
Inglês
DalíImperial
Estilo Livre
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Foi sucesso nas décadas de 50,60,70 e 80
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e agora está no ostracismo...
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Por isso a
vai trazê-lo de VOLTA
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Afinal, para manter um belo bigode, você
tem que BARBEAR todo dia!
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1 FASE
Apresentar o consumidor ao produto e a estória
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TEMA
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MOUSTACHE
STACHE
YOURLIFE
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AÇÕES
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EVENTO DE LANÇAMENTO
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Text
A única exigência será o bigode
SÃO PAULOLONDRESNYCPARISMOSCOWROMABUENOS AIRES
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MÍDIAS “TRADICIONAIS”
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shaving cream by
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TV
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AÇÕES DE GUERRILHA
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DIGITAL
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Twitte o seu STACHE
Canal de YouTube com dicas de barbear e como fazer um STACHE
legal
Site para as pessoas poderem colocar as fotos de seus bigodes
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2 FASE
Envolver TODOS na estória
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Não importa o SEXO ou COMO.
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O que queremos é ver o seu STACHE !!
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APP de Iphone e RA
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App de Iphone
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MÍDIAS “TRADICIONAIS”
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AÇÕES DE GUERRILHA
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FAKE STACHES
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STACHEMOB
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O SENTIDO disso tudo?
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A lança MODA
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FOAM TRESPASS shaving cream by
OBRIGADO !