7/23/2019 GOOGLE - um estudo de caso

1/18

Astuoeoa @lse

Basteoljkevleplrll`eipa

tjtjvjoloa

Ojs`jpcjkl4Erblkjz

leplrlljkevle

^reg4PjcvjeLplra`

joeoesPlktes

Lcukls4Ir`jl@es

tlaIlyrlIltu`m

Dukhe/

7/23/2019 GOOGLE - um estudo de caso

2/18

BEEBCA

E keia BEEBCA vai ol plclvrl BEEBEC,jkvaktlol per Ijctek Pjrettl, sefrjkhe oeiltaitj`e Aowlro Mlskar plrl oasjbklr ekiare < sabujoe oa zares sjifecjzl l ijsseol aiprasl ai erblkjzlr e iektlkta oa

jkgerilas ojspekvajs kl waf a deb-cl leiukoe.

7/23/2019 GOOGLE - um estudo de caso

3/18

Lferolbaks

KEIA BEEBCA

IJPPE A WLCEV

@QC_QVL

_A@KECEBJL

PAVJEP OA OAP_L\QA - LoReros a LoPaksa

^VEFCAI_J@LP A OAPLGJEP

_JIACJKA

IEOACE OA KAB@JEP

GL_EVAP OA AX@ACK@JL

L^CJ@LE OA KEWLP _AKOK@JLP

7/23/2019 GOOGLE - um estudo de caso

4/18

BEEBCA

E keia BEEBCA vai ol plclvrl BEEBEC,jkvaktlol per Ijctek Pjrettl, sefrjkhe oeiltaitj`e Aowlro Mlskar plrl oasjbklr ekiare < sabujoe oa zares sjifecjzl lijsse ol aiprasl ai erblkjzlr e iektlkta

oa jkgerilas ojspekvajs kl waf a deb-clle iukoe.

7/23/2019 GOOGLE - um estudo de caso

5/18

Ijsse a vjse

L Ijsse oe BEEBCA ojspekjfjcjzlr ui

`ekha`jiakte jkstlktkae ltrlvs oa uilta`kecebjl oa ia`lkjsies oa fus`l, terklkoejkgerilas iukojljs l`assvajs a tajs.

L Wjse oe BEEBCA sar ra`ekha`jol `eie l

prjk`jplc `eiplkhjl oa ta`kecebjl oa fus`lke iukoe, egara`akoe es iljs lctes kvajs oaqulcjoloa plrl quai fus`l jkgerile.

7/23/2019 GOOGLE - um estudo de caso

6/18

@ucturl

Ilkti es hfjtes oa `eiplkhjl paquakl

L pectj`l oa aiprabe loetlol l qua glvera`a lhlfjcjoloa sefra l axparjk`jl

Fus`li `eclferloeras qua takhli e

`eipreijsse efsassjve oa `rjlr, fus`lr a`uctjvlr l pargaje

Wlcerjzle oa pre`asses `rjltjves

7/23/2019 GOOGLE - um estudo de caso

7/18

_a`kecebjl

E oasjbk oa jktargl`a, e astjce jktujtjve a l ta`kecebjl ^lbaVlkm glzai oe BEEBCA e iacheria`lkjsie oa fus`l. E ^lbaVlkm lssaburl qua es rasuctloes iljs jipertlktas lplrali aiprjiajre, oa l`eroe `ei e kiare oa fus`ls. E ^lbaVlkm uil luteile qua oj`uctl lilkjpucle oa rasuctloes. Iasie qua e BEEBCA vakol lkk`jes, ke vakoa pesje prjvjcabjlol.

E BEEBCA blkheu ojrajte `ei e cj`ak`jliakte oa sul ta`kecebjl l `cjaktas `eie e Kats`lpaKat@aktar, Vao Hlt, Rlshjkbtek ^est a Wjrbjk Kat.

^lrl gerka`ar rasuctloes jkstlktkaes oa pasqujsl `ei ui flk`e oa oloes te brlkoa, e BEEBCA

pessuj uil raoa oa iljs oa 01>> sarvjoeras, ukjpre`assloer ol Lrqujtaturl Jktac, cjbloes perpcl`l Jktac ^VE/> Atharkat, `ekburle `ei 617IF a < Bf oa VLI, sjstail eparl`jeklc Cjkuxai `ekdukte `ei lpcj`ltjves parseklcjzloes.

Ls pasqujsls se asplchlols aktra 2>>> ojs`es rbjoes jkojvjouljs a flclk`aloe per ui segtwlraoa flclk`aliakte oa `lrbl parseklcjzloe.

7/23/2019 GOOGLE - um estudo de caso

8/18

Parvjes oa oastlqua

LoReros^lrl lkuk`jlktas

Pe ce`ljs oa oastlqua kls pbjkls oe BCEEBCAqua pessjfjcjtli e ra`afjiakte oa `cjaktas

ojra`jekloes

P plbl qulkoe ls passels `cj`li ai saulkk`je. G`jc `ektreca oa `ustes

7/23/2019 GOOGLE - um estudo de caso

9/18

LoPaksa

^lrl aojteras waf

^ufcj`joloa ai sau sjta jkojvjoulc

racl`jeklol `ei e lssukte qua ve`lferol

7/23/2019 GOOGLE - um estudo de caso

10/18

^refcaitj`ls a

oasles

^asqujsl prtj`l, ils supar`jlc

L astruturl oe BEEBCA iaxa `ei quastas oaprjvl`joloa kl jktarkat

L `eiukj`le `ei e superta oes sarvjesbrltujtes ojg`jc

7/23/2019 GOOGLE - um estudo de caso

11/18

7/23/2019 GOOGLE - um estudo de caso

12/18

Wjoae oe Zeu_ufa

uoje sefra l kevl pectj`l oaprjvl`joloa oe BEEBCA

Cjkm oe vjoae4 Kevl ^ectj`l ^rjvl`joloa BEEBCA

http://www.youtube.com/watch?v=O_n1tMzxZlI%0Dhttp://www.youtube.com/watch?v=O_n1tMzxZlI%0D

7/23/2019 GOOGLE - um estudo de caso

13/18

_jiacjka

7/23/2019 GOOGLE - um estudo de caso

14/18

Ieoace oa kab`jes

7/23/2019 GOOGLE - um estudo de caso

15/18

Akqulkte eutres feks ia`lkjsies oa fus`l `eie Zlhee a e Lctl Wjstl, per axaipce, jkvastai

iljs kl `rjle oa pertljs, e BEEBCA `ektjkul prjerjzlkoe l ta`kecebjl oa pasqujsl `eie ge`eprjk`jplc oa saus sarvjes.

Qi pekte flstlkta jkevloer oe BEEBCA qua l aiprasl ojspa oa sarvjes jktujtjves qua glzai`ei qua e jktarklutl sadl jktarltjve `ei es sarvjes tlkte kes sarvjes brltujtes `eie fcebspet,yeutufa, biljc, pj`lssl, ermut, beebca tlcm, at` qulkte kes plbes `eie LoReros, LoPaksa, at` oe ui pljkac le `cjakta ekoa asta `eksabua tar uil vjse flstlkta pektulc oa sau pfcj`e lcve apektes gertas a grl`es oa saus preoute.

7/23/2019 GOOGLE - um estudo de caso

16/18

7/23/2019 GOOGLE - um estudo de caso

17/18

Lpcj`le oa kevls

takok`jlsIefjcjoloa

Jktabrle oa preoutes

Pabiaktle plrl parseklcjzle

@ekha`jiaktes oa jktarassas oe pfcj`e-lcve

^reoutes oas`eipcj`loes

^rasakl ai iojls se`jljs

^rjvl`joloa a saburlkl ol jkgerile

7/23/2019 GOOGLE - um estudo de caso

18/18

Wjoae sefra `rjle oe

BEEBCA

uoje

Cjkm oe vjoae4http4//www.yeutufa.`ei/wlt`h5v9Hw6wxVluM?>&galtura9racltao

http://www.youtube.com/watch?v=Hw2wxRauK40&feature=related