IIJC - International Institute of Journalism and Communication,Geneva, Switzerland

NCE-CCA-ECA/USP Núcleo de Comunicação e Educação,

Departamento de Comunicações e Artes da Escola de Comunicações eArtes da Universidade de São Paulo

SESC-SP Serviço Social do Comércio – São Paulo (Unidade Vila Mariana)

Opening Events

09/10/2005 – SundayArrival and reception of the foreign participants

18h30 – Celebration at the Santa Efigênia Church, downtown (historical place for the AfricanBrazilian historical culture)

Coord. Afro-Brazilian Pastoral from São Paulo Archdiocese

International Africa-Brazil Meetingon

Racial Equality: A Media ChallengeRacial Equality: A Media Challenge

International Seminar on African-Brazilian Culture

Places:

LISA Laboratório de Imagem, Som e Antropologia da USP

Museu Afro BrasilSecretaria de Cultura da Prefeitura Municipal de São Paulo

Coordination: Prof. Dr. Ismar de Oliveira Soares, Profa Dra. Dilma de Melo e Silva

Profa. Dr. Sylvia Caiuby Novaes, Profa. Mestra Patrícia HortaProfa. Mestra Ana Lúcia Lopes, Museu Afro Brasil

10/10/2005 – Monday

Cultural Activities at the University of São Paulo9h00 - LISA

Image, Sound and Anthropoly Laboratory

10h00 -12h30 – Workshop on cultural diversity in Brazil • Paula Morgado: Indigenous societies : a brief overview • Gianni Puzzo: Video production on “Graphic and oral expression of “Wajãpi”,

indigenous group from Amapᔕ Priscilla Ermel: “O Arch and the Lyre”: the experience of producing films of

“Gavião”, indigenous group from Rondônia • Edgar Teodoro da Cunha: The “Bororo culture”, from Mato Grosso • Nadja Marin: The genetic patrimony of the Yanomami, from Roraima.

13h00 – Lunch at USP16h30 – Meeting with the African delegation20h00 to 22h00– Dinner at Achiropita Church (historical place for African and Italianimmigrants) coordinated by the Amani Family. Offered by Combonian Father andSorors, and Fathers of Consolata

11/10/2005 – Tuesday (Ibirapuera Park)

Cultural Activities at Museu Afro Brasil09h00 - Reception and guided visit to the museum which is dedicated to African-Brazilian studies 12h30 – Lunch offered by CONE – Coordination of the 14h00 - 15h30 – Workshops inside the Museu Afro Brasil. Race, ethnicity and a shared cultural heritageGroups:

1st - Alexandre Bispo: Candomble´s aesthetics: colors, forms, and magicsymbols

2nd - Liliane Pereira Braga: How does it go beyond its Bahian character?

3rd - Cristiane Moscou: The black experience in São Paulo: invisibility or theeye which does not see?

4th - Renata Felinto: The image of black people in Brazilian photographypresent at the Afro Brazil Museum from 1837 to 2004

5th - Viviane Lima: The scars of slavery: representations from the past,stigma of the present

6th - Saulo de Tarso: The dynamics of visual communication at the AfroBrazil Museum

7th - Sarah Rute Barboza: The charm of the Afro Brazilian song: the creationof memories

8th - Vanicléia S. Santos: The elite "mulata" from the XVIII century and thepolicy of whitening the Brazilian population in the XIX century

18hs – Visit to “Raça” Magazine (Editora Símbolo)21H00 – Dinner

International MeetingÁfrica-Brasil

Racial Equality, a challenge for the Media

Coordination: Danilo Santos de Miranda, SESC-SP, Prof. Dr. Ismar de Oliveira Soares, UCIP/USP,

Joseph Chittilappilly, IIJC12/10/2005 – Wednesday

09h30 –SESC Theatre-Vila Mariana – Official Opening Ceremony Solemn SessionInvited AuthoritiesChoral Presentation by the refugees of SESC-Carmo

10h30 – Theatre – Magnus ConferenceHédio Silva, Secretary of Justice for the State of São PauloThe rates of human development in Brazil point to an unfavorable situation for

some ethnic groups in comparision to others. The conference leader willanalyze the problem from his juridic reflections, as well as from his own

experiences in the implantation of social projects directed at affirmative actionpublic policies in the sphere of ethnic relations within a developing society.

13h00 – Show “Arrasta Lata”, NGO Arrastão (Plaza of Events)14h30 – 17h00 - Theatre – Panel 01- Theatre – Ethnicity and Social Mobilisation

(with simultaneous translation in English and French)The afternoon panel will unite Brazilians and Africans. Its objective is to

exchange information about the interface between culture and ethnicity ineach’s respective countries. We will be analyzing the forms in which society

comes together to mobilize its efforts in overcoming the problems caused bydiscrimination, which are a result of prejudice with respect to different cultures.

Finally, the panel will search out a profound reflection on current politics andaffirmative action that favor a recognition of cultural diversity in its multiple

aspects.

Moderator: Edna Rolland, Speaker at the III Durban Conference Joyce L. Kazembe, journalist, Zimbabwe Kabengelê Munanga, Democratic Republic of the Congo – Vice Director of the

Institute of African Studies, USP Leci Brandão, singer, counsellor from SEPPIR, Special Secretary of the Promotion

of Politics of Racial Equality Antoine de Padoue Chonang, journalist, Camarões

19h00 – Presentation by the group, Okun, supported by FAPCOM –Paulus School ofCommunications Location: Plaza of Events, at 18hs.22h30 – Dinner offered by Paulus Editorial House

13/10/2005 – Thursday09h00 – 13h00 – Round Table discussion about the African perspective in the field of racerelations, media and democracy.

(with simultaneous translation in English and French)Mediator Joseph Chittilappilly, Secretary General of the International Institute ofJournalism and Communication –IIJC, Geneva, Switzerland

The Round Table will present and discuss the problems that worry researchers andcommunication professionals from the African continent. The presenters will be offering theirreflections and experiences, looking at the relation between society, media and ethnicity in thecontruction of democracy on the African continent. Historical aspects will be presented such as

the difficulties and successes in the fight for a more just society. Finally, the Brazilianresearcher, Andréia Couto, will be sowing together a series of observations based on her own

experiences in analyzing the role of the media in recent conflicts in African countries.

Akosua Perbi, historian from the University of Ghana. Stephen Rweikiza, journalist, Tanzania Francis Rangoajane, journalist, South Africa Francis Muroki, journalist, Kenya Emmanuel Kuha Indyer, journalist, Nigeria

Commentary: Andréia Couto, Brazilian researcher on ethnicconflicts in the Great Lakes region of Africa

13h00: Show “Canto de Minas”, Four Voices (Plaza of Events)14h30 – 17h00 – Panel 01 - Theatre – Communication, the Press and Ethnicity

(with simultaneous translation in English and French)The panel will be focused on the relation between various forms of expression and

communication, as well as the socio-cultural realities unique to ethnic diversity and racein Brazil. Conclusions from researchers, shared experiences and analysises of

development projects by governmentals organs, NGOs and cultural centers have beenthe raw material for this group of panelists.

Moderator: Pedro Venceslau, Executive Editor of the Magazine Press Fernando Conceição, journalist and researcher from FACOM/UFBA- Federal

University of Bahia Guilherme Canela, Coordinator of Academic Relations from ANDI – News Agency

of Children’s Rights, Brasília Paulo Lima, Editor of the newspaper, “Brasil de Fato” Flávio Carança – Coordinator of the Department of Formation of Journalism

Professionals of the State of São Paulo Carlos Dias, Editor from the magazine “Revista Raça”

Commentary: At the end, a respresentative from the African delegation will bemaking comments about his impressions of the theme dealt with by the panel.

Auditorium of SESC Vila Mariana 17h30 – Exhibition of documentaries of the Palmares Award for Communication,2005.20h30 – Dinner offered by African Airlines

14/10/2005 – Friday

09h00 – 12h30 – Theatre – Round Table on the Politics of Affirmative Action Moderator: Ismar de Oliveira Soares – Member of the International Institute ofJournalism and Communication in Geneva and General Coordinator of theNucleus of Education and Communication at USP

(with simultaneous translation in English and French)

The round table session will be analyzing experiences of affirmative action in the scopeof ethnic relations in Brazil.

Ivair Augusto dos Santos, Executive Secretary of CDH – Commission on HumanRights of the Ministry of Justice

Elisa Lucas Rodrigues, President of the Counsel of Participation and Developmentof the Black Community in the State of São Paulo

Ubiratan Castro, President of the Palmares Foundation, MINC Luiz Carlos dos Santos, journalist and oral history consultant at the Afro Brasil

Museum Mônica Oliveira, Regional Director of ABONG in the Northeast I, Executive

Coordinator of CENAP – Northeastern Center of Popular Animation.

13h00 – Chico Mendes – Roots Samba (Plaza of Events)14h00-16h30 – Theatre – Round Table – Proposals of Cooperation between Brazil andAfricaModerator: African Journalist(with simultaneous translation in English and French)

The table will be presenting proposals for cooperation between Brazil and theAfrican nations. It will take into consideration the fact that our countries are stilla part of a communicative order that privileges relations between North/South

(metropolises vs. ex-colonies), maintaining relations of solidarity andcooperation between North and South in second place.

Munguele Kiyungu Jean Baptiste. Congo, President of the Family AssociationAMANI (“Peace”), an entity which brings together African immigrants in São Paulo

Minister Fernando Jacques de Magalhães Pimenta, Ministry of Exterior Relations(Itamaraty)

Douglas Martins de Souza, Adjunct Secretary of SEPPIR – Special Secretary ofPolitical Promotion of Racial Equality

Lindiwe Zulu, South Africa Ambassador African Journalist, representing the foreign delegation

16h30 – Planning session for the presentation and approval of charter of promises Moderation: Claudia Lago, NCE/USP, Dilma de Melo Silva, CCA-ECA/USP, Eunice Prudente,

President of PROCOM19h00 – 22h00 – Closing Coctail

15/10/2005 – SaturdayVisit to Santos (80Km far from São Paulo, at the sea-shore)

07h00 - Departure to Santos10h00 - Celebration in honor to Backita, Arrican Saint, at the Catedral Presidency: Dom Davi Picão, Diocese of Santos Emerit Bishop.12h00 -Lunch (churrasco) at Black Woman’s House of Culture (Casa de Cultura da MulherNegra)14h00 - City Tour

Sponsors: City of Santos Tourism Department, Diocese of Santos, Daughter of Charity Missionaries(Canossianas), Mandate of Deputy Sebatião Arcanjo – SP

Office of multimedia journalist coverageby adolescents of educommunication projects

Coordination: NCE/USP, SUPPORT: SESC-SP, Afro Brasil Museum, Saint Louis High School

Permanent journalist coverage will be set up at the event, comprised in part by a group of“young educommunicators” who are capacitated and coordinated by NCE – the Nucleus ofCommunication and Education of ECA/USP and by the Nucleus of Education of the Afro-Brasil Museum.

The participating children are students in the public school system of São Paulo who havetaken part in the project Educom.rádio. Among these children are EMEFs Abrahão deMoraes and Carlos Pasquale; students of São Luis High School; participants in the projectEducomrádio.centro-oeste, providers from the state of Mato Grosso; young participants inmultimedia programs of FUNDHAS, of São José dos Campos, as well as students of theeducommunication program of Prefeitura de Francisco Morato, SP.

The young people involved will be producing materials for a range of media, especiallyradio language and digital text, divulging their news through the sites of SESC, NCE andSão Luís High School. In fact, they will be creating a dialogue with adolescents and otheryoung people from other places in Brazil and around the world through web-radio. Accessto the work of these adolescents will be available on the following sites: www.usp.br/nce ,http://www.saoluis.org and www.sescsp.org.br/africabrasil.