Palestra empreender na era digital
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Transcript of Palestra empreender na era digital
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EMPREENDERNA ERA DIGITAL
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Dados do varejo no Brasil.
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• Estimativa de R$ 136 bi• Crescimento de mercado 77%• 3º lugar consumo de beleza, perde EUA e
China• Somente estética cresceu 42%• Classe AB é a dominante, mas a C está ai!• Homens em alta
O mercado de Beleza em 2014
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Vamos Planejar!Guardem essapalavra:PLANEJAR
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Tendência para o Mercado em 2015• É a vez dos pequenos
empresários• Experiência única em todos os
canais• Conteúdo útil e relevante• Consumidor está
multiconectado
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Mobile Commerceno Brasil
Em 2011 ainda era novidade, e de 2013 para cá o percentual de acessos convertidas em compras praticamente dobrou:
de 3,6% registrado em junho de 2013 para 7% em junho de 2014.
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Hoje as mulheres representam 49%
dos e-consumidores.Classe A e B
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AS CATEGORIAS DE SERVIÇOS E PRODUTOS MAIS BUSCADOS
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Beleza, bem estar e auto estima
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Relacionamento
com o cliente
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AUTOESTIMA
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EXPERIÊNCIA FORA DE SÉRIE
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CONVERTA SEU CONSUMIDOR EM
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O CONSUMIDOR CASA COM
SUA EMPRESA
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IMAGENS DE QUALIDADE
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CONTEÚDO RELEVANTE
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Planejamento• Cadeia logística:• Controle de processos
(notas, pagamentos e recebimentos)
• Equipe campeã• Informação e dados• Investimento digital• Parcerias:
fornecedores, instituições financeiras , correios (rastreamento)
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Ganhe clientes na Web
SegurançaQualidade Confiabilidade.
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Vamos a um caso real!!Site próprio VS Site de terceiros
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