SNCB Holding Online Case_TiagoCorreia&HenriqueQueiroz

7/31/2019 SNCB Holding Online Case_TiagoCorreia&HenriqueQueiroz

1/19


2/19

1. Emerging Concept

2. The Context

3. Our 3 Pillars

4. Our offer reasons to believe

5. Marketing Strategy

6. Financial Analysis

Agenda


3/19

Progressive view of Public Transportation

From intermodal centres To multifunctional areas

NETWORKED MOBILITY

What is the emerging concept?


4/19

Shared usage instead of

property , will increase

your potential networking

contacts and allows cost

savings.

Growing based on

partnerships

Networking is a KSF for the business


5/19

Stationswill (are) tend(ing) to be perceived bytheir users as economic and social poles.

Changing the mindset


6/19

Our proposal

A restructuring of the concept of train station inorder to face the fast pace of todays challenging

mobile business environment.


7/19

Temporary Working Places (TWP)

Pay less for more

Meeting Rooms Rental (MR)

Meet & Go

Virtual Offices (VO)

Our shelter is yours

Focus on three main pillars


8/19

Single work station 1 person only

All facilities availablejust like inyour office

TemporaryWorkingPlaces

Represents the company

Handles mails, e-mails, phone-callsand appointments

VirtualOffices

Different sizes and settingdepending on the event

Possibility of having presentations,conference calls and group work.

MeetingRooms


9/19

Tailored solution to each

customers need

Optimization of the Station Space

Optimization of commuters Time

Offers Flexibility in terms of time,

place, service and costs.

Main characteristics


10/19

Access to millions of potential

customers.

Location at 12 of the most dynamic

multifunctional centers in Belgium.

Full range of services and facilities are

included:

Complete cleaning services

Electricity&Water

Catering services on demand

Internet and telephone

Restroom facilities

What we offer


11/19

Start-ups

Increasingly relying on this services for

flexibility and cost-efficiency reasons

Freelancers

Mobile Workers

Workers spending much of their time

travelling can benefit from this service

Large companies

Some business meetings could be easily

done at this cheaper places (rather than

in Hotels or Business Centers)

Who needs this kind of services?


12/19

50% growth in 10 years (Trend)

Economic crisis and energy prices will

fuel the use of Public Transportation

7% of stations welcome 65% of all

passengers.

Focus on the main stations (top 12)

Belgium is an Economic Hub

centralized position on the European

geography.

Reasons to believe


13/19

Start-ups and SMEs want to cut

overhead expenses and move to

temporary working places.

Flexibility24h/days &

7days/week

Fastest growing sector of theEuropean and global property

market today.

Reasons to believe


14/19

SNCB offers 1-month of free advertising on

the carriages.

SocialMedia

Facebook, Twitter and Linkedin

Online (Free) Ads

Business Ticket

Negotiate with SNCB Holding to create a

combined ticketthat wil include some of

these services (TWP, MR, VO) with a

roundtrip or package of tickets.

How can you promote it


15/19

Limited Investment needed

Mainly one-off investments in

technological equipment

Low cost

Very limited operating costs

Few staff personnel needed

Huge potential, depending on your ability to

increase the occupation rate.

Low Risk

Operations become profitable with

occupation rates as low as 15%.

Your business


16/19

Assumes a project of 20 MR, 1 VO and 50 TWP

Price estimates based on current market prices charged

by competitors.

Very conservative approach

Prices and Occupation Rates at the very low-end

Room sizes can be adjusted

The booming market can accomodate more supply

There are economies of scale, as the complex is enlarged

Financial analysis


17/19

Business Proposal Financials

Meeting

Rooms

Virtual Offices Temporary

Working Places

Total

# 20 1 50 -

Sqm/Room

(estimate)

25 25 11 -

Price/sqm 100 100 100 -

Rental Expense 50000 2500 55555,5 108055,6

# Hours of

Rental/Month

14400 - 36000 -

Occupation Rate 25% - 25% -

# Firms Covered - 20 - -

Average Price 30(per hour)

400(per firm)

15(per hour)

-

Staff

Costs/Month

- - - 10000

(4/5pax)

Total pre-Tax

Profit/Month

- - -

22944

l ( )


18/19

In a very conservative scenario, this project

can have a very high return on Investment.

Our analysis has shown this to be a low risk

project.

Its profitability is ultimately driven by:

Prices charged

Space optimization

Occupation rate

Conclusion(s)

i l k


19/19

SNCB Holding believes that

through partnerships,

companies could enhance

their performance. SNCB wants to contribute

and be part of your

success.

Your success is our success!

Final remark

SNCB Holding Online Case_TiagoCorreia&HenriqueQueiroz

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