Building a Winning Partnership with UsersHow Customer InspirationDrives Social Media Advertising GrowthNovember 2015

Our promise

The social climate3

Today, there are enormous opportunities for social media reach and growth.

The challenge for any social network is scaling that growth to its full potential. This relies heavily on two things:

1. Making the right decisions and investments to increase followers and continue to engage them

2. The ability of brand, sales, and marketing teams to show advertisers they can reach the right customers in a timely and relevant way that increases ROI

The differentiators

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Fueling Relationships

When “what’s trending” moves at warp speed, staying relevant to the social conversation is tough.

Users can advise on how clients can stand out from the constant din of social chatter, leading to new advertising opportunities and growth.

Empowering Sales

Social media companies have mounds of user activity data, but will data alone drive growth?

Sales teams can lead the conversation with a deep, empathetic understanding of the target audience.

Partnering with Users

A social media company’s greatest asset is its users.

Ongoing access to niche user groups provides an intimate view into their lives – not just their online personas.

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Empowering sales teams5

Armed with an arsenal of user stories, ideas, and relevant insights, sales teams can spark new ideas, encourage fresh ways of thinking, and inspire advertisers to try something new.

Having access to an ongoing group of users allows sales teams to bring to advertisers:1. An empathetic understanding of audience and how social media

influences purchase decisions2. An honest perspective about a brand and how it compares to

competitors 3. An informed POV about why engaging on social matters to a

brand’s business

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We helped Meredith Corporation bring a fresh and empathetic perspective of customers into their most important client proposals.

Meredith

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We helped Meredith Corporation bring a fresh and empathetic perspective of customers into their most important client proposals.

Meredith

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We helped them lead the conversation with deep, empathetic understanding of targeted groups advertisers were trying to reach.

We empowered Starcom Mediavest Group to become thought leaders with their clients.

Users can inform and inspire your client’s social advertising campaigns

OngoingDiscovery

Macro MicroMonthly trend watching at the macro & micro level

Brief Development

Story FormThe story of the consumer problem or opportunity to feed into the brief

Ideation

Safe SpaceCreative teams engage consumers in a private online room to immerse and ask questions

Refinement

Build UponConsumers are asked to share thoughts and additional ideas on defined concepts

Execution

UX CheckConsumers test out UX of social media or app prototypes

Launch

Roving ReporterConsumers share reactions from their own communitiesE

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Surfaces opportunity areas quickly

Provides more precise targeting

Brings the creative teams closer to consumers

Additional insight for further refinement

Ensures campaign elements are working

Get early reactions

Out

com

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> Established brand relevance> New checking product > Multi-channel ad campaign

We helped to launch the Santander brand in the US