Socialme6 To-Dos für 2015
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[email protected], @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH 6 To-Dos für 2015 Was gibt’s zu tun in Social Media?
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Transcript of Socialme6 To-Dos für 2015
[email protected], @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH
6 To-Dos für 2015 Was gibt’s zu tun in Social Media?
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« Avoid innovation, and fix the basics. » Russell Davies @undermanager
Foto by C. Tucker Beckett
#1 Your Story?
ProduktProdukt Was/Wie
Werte
Erlebnisse
Bullshit-Bla Bullshit-Bla
Bullshit-Bla Bullshit-Bla
Conversion Rate = 0%
Conversion Rate = 8.9%
#2 Be Bold!
«Be consistent, not uniform. » www.gov.uk/design-principles
#3 Integrate Real Life!
cooala GmbH, Copyright 2012 16
cooala GmbH, Copyright 2012
#4 Earned Media – echt jetzt!
cooala GmbH, Copyright 2012
Uni
Unilever
cooala GmbH, Copyright 2012 20
#5 Rented Media à Paid Media
21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014
0%
5%
10%
15%
20%
25%
£0m
£50m
£100m
£150m
£200m
£250m
£300m
£350m
£400m
£450m
2011 2012 2013 2014 2015
UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
«Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.
vs
Number of Users, worldwide
Organic Reach
Engagement Rate
2.5 - 3.3 Mrd.1.39 Mrd.
99.7 – 94.6 %2 %
1.58 – 6.5%0.07%
E-MailFacebook
Willingness to hear about brands 21 %17 %
#6 Owned Media
cooala GmbH, Copyright 2012 26
Your Web Site
à Take back control
cooala GmbH, Copyright 2012
https://smm15.cooa.la http://smm15.cooa.la
« The strategy is delivery. »
And try the new cooala: http://cooa.la
