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pictogramilustrationproduct design

http://jose-de-souza.prosite.com/

JUN 2012 Nº 1

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EXPEDIENTE

EditoraMarconis

Editor chefeElvira Broetto

PesquisaElvira Broetto

Projeto GráficoElvira Broetto

RevisãoElvira BroettoBeth Broetto

Diagramação e capaElvira Broetto

Ilustrções: José Bezerra Marconi

Universidade Federal do espírito santoCentro de ArtesDesenho IndustrialGráfica II

Professora oritentadora:Heliana Soneghet Pacheco

zébezê

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“Besides background in industrial and footwear de-sign, my main expertise is on instructional illustra-tions, but I am also able to create expressive or artis-tic images (mixed media). My objective for the next years is to join my craft skills as illustrator (handrawn mainly) with my scientific knowledge on how to de-sign effective graphic and cinematographic instruc-tions.

Fifteen years experience as university lecturer includ-ing a short experience as teacher assistant at the De-partment of Typography & Graphic Communication (The University of Reading, UK). I have made pre-sentations about the graphic representation of dy-namic events in USA (Philadelphia and Atlanta) and UK (Wrexham, Cambridge, Greenwich and Read-ing), where my audience included technical commu-nicators, information designers and illustrators.” José Marconi

EDITORIAL

sumary

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esJimmy Hendrix PosterFrom the series of unprobable rock concert in Brazilian territoryI was commissioned to design a series of rock concerts thas has never happend in Brazil. The idea is to let Brazilian Rock fans imagine how it could have been if rock monsters had performed in Brazilian unusual venues a long time ago.

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This is a small sample of my collection of more than 300 illustrated manuals. The start point was my PhD research, which has a chapter on “graphic representa-tions of motion for instructional purposes”. Besides working as a source of ideas, the collection became a topic of “show and tell” presentations at the De-partment of Typography & Graphic Communication (The University of Reading, United Kingdom) and Department of Design (Federal University of Para-ná, Curitiba, Brazil). co

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0 7Collection and “show and tell” about illustrated manuals

A small sample of instructional volvelles about all sort of subjects: geography, sewing machine fea-tures, Portuguese grammar, ma-ths, birth control and so on.

Photos and layout by Pierre Bou-cher. Emile Allais was a champion French downhill skier and renown instructor who teamed up with Pierre Boucher to make this de-sign classic.

Pages from my copy of “How to ski by the French method: Emile Allais technic”.Photos and layout by Pierre Bou-cher. Emile Allais was a champion French downhill skier and renown instructor who teamed up with Pierre Boucher to make this de-sign classic.

Snapshot from one my presenta-tions at Reading (15th February 2007). Two important designers were part of my audience: Ge-rard Unger and late Paul Stiff (just behind me). Photo by Lia Monica.

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The artisans from the Brazil-ian hinterlands north east community had expertise

on the production of eques-trian leather products. For

this reason the sandals were designed to incorporate

components and features used on this type of eques-

trian apparel.

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Footwaer with design. These are design projects that I have developed during my MA (1992, Birmingham City University, UK) and for Brazilian north east companies (1992-1998). Initially, I was strongly influenced by technological and fashion trends related to sports shoes design (Nike, Reebok and Adidas products). The prototypes of the "Hero Collection" of safety footwear were sponsored by C&J Clark International the biggest British footwear company. Later on, I had the opportunity to work as designer for Brazilian small companies and artisans´s community. "Brazilian North east Sandals" collec-tion was designed to be in tune with local needs and aesthetic expressions, tight budget and very limited technological resources.

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Sketches developed in Curitiba and São Paulo

Urban & musical

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esPICTORIAL CARDS:ALTERNATIVE COMMUNICATION

These illustrations were developed for the project "Commu-nis" sponsored by SENAI (Brazilian organisation that deals with industrial training). Communis is a graphic system formed by printed cards with images and text. It is targeted to industrial managers who has to deal with employees that have speech difficulties (e.g. brain damages, intellectual deficiency, autism). In graphic terms, there is an obvious influence from Otto Neur-ath and Gerd Arntz work for the Isotype. However, later on these drawings had to be changed in order to fit to the in-house designer's style.

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Facial expressions and the ageing process of the basic character (the good guy).

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Universidade Federal do espírito santo

Centro de ArtesDesenho Industrial

Gráfica II

Elvira Broetto