1º Congresso de Supply Chain 26/09/2008 - IBPSC– São Paulo
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1º Congresso de Supply Chain26/09/2008 - IBPSC– São Paulo
“VALUE CHAIN ANALYSIS”(Análise da Cadeia de Valor)
Palestrante:
Cesar Arroyo Filho
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O que é Cadeia de Valor?Para que serve a Análise da Cadeia de Valor?
“Análise de cadeia de valor é empreendida para entender o comportamento de custos e as fontes de diferenciação.”
John Shank & Govindarajan, 1993
“Cadeia de Valor é o conjunto de atividades criadoras de valor desde as fontes de matérias primas básicas até a entrega do produto ao consumidor final”.
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Swiss Watch Industry (Percentage of Worldwide Unit Production)
1960 1975 1983
Switzerland 43% 32% 9%
Japan 7% 14% 26%
Hong Kong - - 35%
United States 10% 13% -
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Swiss Watch Industry Value Chain
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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Parts Mfg. Band & Case Wholesaler Retailing
8% 3% 17% 27% 45%
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Consumer Value Profit Chain
Sell in Price Sell out PriceCost
105 135 170 / 180
100 120 160
85 120 165 / 180
105 150 200
85 115 160
PROFIT comes from
Cost
Brand Value
ECD
A
B
C
D
E
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Value Chain Analysis:
0,0 50,0 100,0 150,0 200,0 250,0 300,0 350,0
A
B
R.M Mfg. Sales G&A Fin EBT Incent.Tax DMfg. DSalesDAdm DEBT DTax
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Value Chain Analysis:
SUPPLIER PLANTR.M. Mfg. Sales G&A EBT Incent. Tax Sell in
Price
A 49 18 14 5 19 20 27 153B 45 19 11 4 12 6 21 117
17% 7% 4% 1% 4% 2% 8% 44%Diff. 4,3 -0,7 2,3 1,9 7,7 13,5 6,3 35,3Acc 4,3 3,5 5,8 7,7 15,4 28,9 35,3 23%
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Value Chain Analysis:
Sell in Sell outMfg. Sales Adm EBT Tax Sales KM CPK
Price PriceR$/tire KM/TireR$/000'KmDifference
A 153 36 44 21 28 25 306100000 3,06 -6%B 117 33 37 21 33 19 261 80000 3,26 6%
45% 13% 14% 8% 13% 7% 100%
Diff. 35,3 3,1 6,6 0,0 -5,8 6,1 45Acc 23% 38,3 45,0 45,0 39,1 45 15%
End User
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Analise da Cadeia de Valor para atingir vantagem competitiva
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End User Value Perspective BBTS – The Three Bags Strategy
to attend End User Value perspective
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Value Chain Analysis
COMMODITY
EXPERIENCE
PRODUCT
SERVICE
R$ 0,02Per cup R$ 0,50
R$ 1,50 R$ 5,00Per cup
Per cup
Per cup
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Obrigado
cesar.arroyo@bandag .com.br