Ablackdrop Press L
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Transcript of Ablackdrop Press L
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A BLACK DROP é uma empresa nova, e tem no sangue a vontade de crescer.
APRESENTAÇÃO
A BLACK DROP WEBDESIGN APRESENTAÇÃO DE PROSPECÇÃO
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A BLACK DROP is a new company, and has in its blood the will to succeed.
The major goals with our clients REALLY are: GREAT CUSTOMER CARE
ORGANISATION & METHODOLOGYRESPECT & DEDICATION
We´re passionate and believe on the contributionwe can offer to our clients
potential and quality of our projects.
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BUSINESS PRESENTATION
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A Black Drop was founded in 2006 by Guilherme Maia. Acting in the interactivedesign market since 2001, before founding A Black Drop, has worked at Click
Agency from São Paulo and Brasilia the latter as senior designer responsible for strategic projects of the company. Still at Click, was responsible for the visual
guidelines of the actual Caixa Econômica Federal website. Acted abroad at IdSocietyAgency in New York, developing projects to AMC Networks and Baileys.
In 2008 has added Lester Izaac in a partnership. He has dual undergraduate degrees in Mechanical Engineering and Marketing, and is actually enrolled in an
MSc in Competitive Intelligence. He´s responsible for the company´s and client´s marketing and relationship strategies (multi-channel CRM)
and management web systems. Has worked with small to mid companies, but has also a background with fidelization projects to international
companies like Michelin Tires in Brazil.
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3BUSINESS PRESENTATION
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We value transparency and productivity within our clients´relationships
Our success history offering services to agencies and clients in the USA, Australia, UK, Holland and Brazil shows the level of the services we can
offer to your company, no matter if it´s a small or big one.
We offer you intelligence and creativity, both on design and on systems and strategies focused on your business, clients and style.
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BUSINESS PRESENTATION
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Interactive propaganda agencies that want to OUTSOURCEVisual Guidelines and Concepts elaboration with or without project implementation.
Visual execution, motion and implementation of the previously defined concept.
Big and Mid Size CompaniesWhich has a marketing/communication department already estabilished, and are
looking for a studio to execute their projects with advanced interaction, animation and video techniques , including web based management systems.
Small Size Companies
are looking for na exclusive customer care with a high-quality product.
OUR FOCUS 5
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Hotsites, microsites and promotional websites
With different interaction tools as strategy.
Use of models and 3D animations
Postproduction or video animation
Integration with web systems
FOCUS: PROJECTS 6
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Static Websites with Animation Insertions
Totally manageable Portais based onCSS / Tableless / AJAX
Mid-size Corporate websites with animation insertions
Full Integration with systems and remote databases
FOCUS: PROJECTS 7
A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
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3D modelling and animation for interactive projects
Postproduction and video compositions for interactive projects
High quality projects focused on usability and quality of the communication and completion
Websites perfectly integrated with w3c, google analytics and
Prospection and Fidelization Strategies (CRM)
OUR SKILLS 8
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METHODOLOGYProject Stages
PROJECT METHODOLOGY 9
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Our workflow is divided into 6 stages:
Discovery and contract signment
Wireframe
Visual Guidelines
Animation
Implementation/development
Delivery and payment
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PROJECT METHODOLOGY
For each new stage begin, it´s necessary to fully conclude the previous stage
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Discovery and contract signment
First contact with the client, when the work strategy is defined, the technology to be used is choosen and the final product, specified.
Product presented to the client: MATRIZ DE ESCOPO and CONTRACT (PDF doc)
The scope matrix is a spreasheet in which all the site´s pages are described. Each
Obs.: If the adopted strategy defines that the site must be done using flash tools or any particular tool based on flash, it´s presented a mockup specifying all the funcionalities. There´s a 30% sign over the whole project value to be paid on the contractsignature.
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PROJECT METHODOLOGY
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Wireframe
Presentation with wireframe (visual model in wired monochrome) of all screens that are part of the site/system.In this stage we illustrate the browsing structure, position and importance level of the elements that compose the page.
Specification of the screens to be drawn on 3rs Stage (Visual Guidelines). Screens that follow a pre-defined visual model are only executed at the 5th stage (Implementation).
Product presented to the client: WIREFRAME (PDF document)
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PROJECT METHODOLOGY
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3 / Visual Guidelines
The screens presented on the WIREFRAME are drawn, with finishing and visual refinement.
For the flash and video animations will be presented a stop motion exemplifying important animation stages.
Product presented to client : SCREENS ( URL with links to static JPG of each screen.)
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PROJECT METHODOLOGY
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Animation and video
Modeling and animation of 3D objects (lightwave software), with postproduction with video edition tools.
Animation, effects addings and video sequences optimization using a video editor software (After Effects) to apply FLASH through FLV or another output that offers quality and band weight reduction.
Animations in timelines or coded (class McTweener) in FLASH
Product presented to client: Mockup with final animations and interaction simulation (.SWF file)
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PROJECT METHODOLOGY
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Implementation
FRONTEND / Visible area to all usersCSS or FLASH follow w3c rules, integration with google analytics, search engines and optimization to reduce download charge.
Static Websites CSS/Tableless TechnologyMixed Websites CSS/Tableless technologies. Insertions of animated elements (FLASH ou AJAX).Fully Animated Websites FLASH technology. Implementation of timeline animations, tweener and video. XML specification.
BACKENDBackend is based on CSS, homologated by w3c, perfectly integrated with our CSS and/or FLASH based sites. Database and integration PHP and MySQL.
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PROJECT METHODOLOGY
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6 / Payment Method
By the time of the contract signature, there will be a 30% sign over the projects entire value. Is the rest of the project´s value is divided, these residual parts should be paid with no more than 30 days between each payment, after the contract signature.
HSBC is our correspondent bank abroad. Easiness on the transactions by it´s presence in many countries and integrated with online transfer systems of many other banks.
Our invoice is generatec after the project´s begining and conclusion, and every data needed for an international wire transfer are included in this invoice.
During the payment, the client is free from filling documents or signatures to release the payments on the destination. The whole validation process is done by our local HSBC managers, withour bureaucratic or cost charges to our clients.
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PROJECT METHODOLOGY
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CASESVisual Guidelines, animation and implementation projects
CASES 17
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CAIXA ECONOMICA FEDERAL NATIONAL GATEWAY AGÊNCIACLICK / VISUAL GUIDELINE
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
CAIXA ECONOMICA FEDERAL NATIONAL GATEWAY AGÊNCIACLICK / VISUAL GUIDELINE
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POLITEC AGÊNCIACLICK / VISUAL GUIDELINE
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
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POLITEC AGÊNCIACLICK / VISUAL GUIDELINE
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
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CALGARY ZOO - SUITCASE, MONTREAL, CANADA / VISUAL GUIDELINE - MOODBOARD
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
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CALGARY ZOO - SUITCASE, MONTREAL, CANADA / VISUAL GUIDELINE
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
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CHECKIN BRAZIL EMBRATUR AGÊNCIACLICK / VISUAL GUIDELINE
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
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CHECKIN BRAZIL EMBRATUR AGÊNCIACLICK / VISUAL GUIDELINE
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
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VIRGIN ATLANTIC NetX AUSTRALIA / ILLUSTRATION
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES VISUAL GUIDELINE
Virgin Atlantic's in-flight displays were to promote fares to London and Hongkong. ABlackDrop's ingenious style, using iconic imagery of the two destinations and transforming them into (non existing) film posters proved to be quite a hit with our client. His illustrations can only be highly recommended. TIM BUESING NetX Australia
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ESTRELA ARCHITECTURE / CONCEPT, DESIGN AND EXECUTION
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Estrela Architecture´s website is a modern one, with a clear and creative language. The conception was to create a tool with strong visual appeal and easy navigation. The project´s vitrine developed makes the navigation easy and motivating, sharpening one´s curiosity to explore each projects´content. The menus are discrete and easy to visualize. The harmony between gray tones passes contemporaneity and earnest, to be focused on an architecture company that attend the civil construction sector. The work method developed by A Black Drop contributed to the achieving and maximization of the results, also because of its personal care and strict fulfillment of the schedule..EDUARDO ESTRELA Estrela Arquitetura
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ESTRELA ARCHITECTURE / CONCEPT, DESIGN AND EXECUTION
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES COMPLETE PROJECTS
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POKERFREE - UNIBET, LONDON, UK / CONCEPT, DESIGN AND EXECUTION
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CASES COMPLETE PROJECTS
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POKERFREE - UNIBET, LONDON, UK / CONCEPT, DESIGN AND EXECUTION
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES COMPLETE PROJECTS
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POKER CLUB LOUNGE - UNIBET, LONDON, UK / CONCEPT, DESIGN AND EXECUTION
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES COMPLETE PROJECTS
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POKER CLUB LOUNGE - UNIBET, LONDON, UK / CONCEPT, DESIGN AND EXECUTION
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
CASES COMPLETE PROJECTS
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AMERICA´S NATIVE SPIRIT ZEZZA, NEW YORK, USA / MOTION
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AMERICA´S NATIVE SPIRIT ZEZZA, NEW YORK, USA / MOTION
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CASES - MOTION
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BACKEND SYSTEM LIST MODEL
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BACKEND SYSTEM DATA MODIFICATION EXAMPLE
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CASES BACKEND SYSTEMS (CMS)
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CSS CODE W3C PATTERN TABLELESS - CSS
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CASES CSS CODE (w3c)
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A BLACK DROP | DESIGNING INTELLIGENCE TO YOUR BUSINESS
Commercial & Marketing Director
Lester IzaacSkype: lesterbsb
Email: [email protected]
Creative Director & Founder
Guilherme MaiaSkype: gkmaia
Email: [email protected]