Mobile: além do aparelho
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Itaú
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Neosaldina (2009)
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Mc Donald’s - Sanduíche Angus Dijon - Saia à francesa
O usuário digitava seu número de celular na landing page da campanha e recebia uma ligação com uma dica.
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Pizza Hut
Teve mais de um milhão de donwloads na app store, o que significa para a marca um milhão de possíveis compradores.
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Nike+
Aplicativo que registra o tempo de treino e permite comparar e compartilhar com outras pessoas. Só no google play teve aproximadamente 5 milhões de downloads.
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Heineken
Aplicativo de branding que ajuda a encontrar os bares Heineken mais próximos de onde o usuário estiver. Também oferece ajuda para organização de festas, o Party Makers.
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Skol
O app é um guia prático que traz ao usuário final os bares e supermercados mais próximos e com melhor preço da Skol.
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Cyrela
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Facebook – Nova timeline
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Facebook Ads
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Fox no Planeta Terra Festival (2010) - Para descobrir qual o local da entrega de ingressos, os internautas deviam tuitar a hashtag #foxnoplanetaterra no microblog várias vezes. Quanto mais tuítes, mais nítido se tornava o local de entrega no Google Maps exibido no site da ação.
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Instagram - IOS/Android
O número de usuário aumentou consideravelmente - ótima oportunidade para as marcas.
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Restaurante Comodo/NY
Após ler o cardápio, o restaurante recomenda que os clientes busquem a hashtag #ComodoMenu para pesquisar as fotos dos pratos que escolheram e ver a opinião de outros clientes.
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Foursquare - Nasceu no mobile
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Uma das maiores referências - Starbucks
Badges especiais e produtos exclusivos.
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Os usuários indicavam em quais restaurantes encontraram a pimenta Tabasco e o item do cardápio, junto com o endereço do hotsite da ação promocional.
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Anúncios em aplicativos
AdMob - o Adwords para aplicativos mobile.
- Gera receita: anúncios relevantes no seu aplicativo.- Promova: anuncie seu aplicativo em outros aplicativos para aumentar as conversões.
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http://www.tecmundo.com.brBrazil Future in Focus Final 2013http://mashable.com/terra.com.br/empreendedor/tablethttp://noticias.orm.com.br/http://blogmidia8.com/http://midiaboom.com.br/http://olhardigital.uol.com.br/http://exame.abril.com.br/http://www.thinkwithgoogle.com/mobileplanet/pt-br/http://www.slideshare.net/voeldesign/o-computador-no-seu-bolso-8430594
Referências:
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