Oficina de Administração - Gestão de Práticas Sustentáveis.pdf

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• www.indoorconsultoria.com.br

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BASTA DOAR

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74%

39%

35%

26%

Não apresentam

resultados efetivos

Simplesmente nãoacreditam

Tem dificuldades

para acreditar

Sustentabi l ida

deKantar Worldp anel

F o n

t e : P a l e s t r a n t e

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A i d a R i c c i a r d i e l l o | D

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0

20.000.000

40.000.000

60.000.000

80.000.000

100.000.000

120.000.000

140.000.000

160.000.000

180.000.000

200.000.000

2003 2011 2014

96.205.814

63.592.062 48.919.137

65.879.496

105.468.908118.013.742

13.330.250

22.526.223 29.116.200

Classe AB

Classe CClasse DE

Fonte: Centro de Políticas Sociais CPS/FGV, baseado em dados do PNAD/IBGE.40


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Jackson e Seo, 2010

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Percepção (1960’s): a natureza é limitada

Reação (1970’s): interromper o

desenvolvimento até que os limites sejam

conhecidos

Integração (1980’s): é possível haverdesenvolvimento sem degradação do me

ambiente – desenvolvimento sustentável

Interconexão (1990 em diante): a conservaçãodo meio ambiente deve ser um trabalho

conjunto – sociedade, Estado e mercado

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http://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoals


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QUEM SÃO AS EMPRESAS DE PRIMEIRA


58/61

QCLASSE?

2010 2009

GE 1º 1ºWalmart 2º 4º

Toyota 3º 2º

IBM 4º 3º

Google 5º 6º Apple 6º 8º

Patagonia 7º Não estavam entre as 10primeiras

P&G 8º Não estavam entre as 10

primeirasMicrosoft 9º 7º

Shell 10º 5º

...

Natura 14º

“Sustainability: the embracers seize advantage”, MIT Sloan Management Review e The Boston Consulting Group, 2010. 58


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IMPORTA!

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