Palestra Agnes Pires - Social Media Week São Paulo 2016
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Transcript of Palestra Agnes Pires - Social Media Week São Paulo 2016
![Page 1: Palestra Agnes Pires - Social Media Week São Paulo 2016](https://reader034.fdocumentos.com/reader034/viewer/2022051521/5871b3e41a28abda6a8b723d/html5/thumbnails/1.jpg)
SEJA UM SOCIAL MEDIA HACKER E GANHE AUTORIDADE
AGNES PIRES
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HACKER
CONCEITO
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HACKER
CONCEITO
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COLETEI DEPOIMENTOS
PERGUNTEI AOS MEUS AMIGOS O QUE É "PENSAMENTO HACKER"
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COLETEI DEPOIMENTOS
PERGUNTEI AOS MEUS AMIGOS O QUE É "PENSAMENTO HACKER"
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COLETEI DEPOIMENTOS
PERGUNTEI AOS MEUS AMIGOS O QUE É "PENSAMENTO HACKER"
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COLETEI DEPOIMENTOS
PERGUNTEI AOS MEUS AMIGOS O QUE É "PENSAMENTO HACKER"
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PENSAMENTOHACKER ?
E PARA VOCÊ, O QUE É UM
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EXPLORADOR, CRIATIVO,INOVADOR, CATALIZADOR DO CONHECIMENTO, VISIONÁRIO, AQUELE QUE INVESTE EMREPERTÓRIO NÃO TRIVIAL
UM SOCIAL MEDIA HACKER DEVE SER
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REPERTÓRIODIVERSIFICADOE SEMPREAMPLIFICADO
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▸Qual o universo macro de atuação?
▸ Sugestão: faça o elo entre essas áreas:
▸ Antropologia > Cibercultura > Psicologia > Marketing Digital > Social Media
▸Mas antes de tudo, é importante REFLETIR o fazer e NÃO EXECUTAR POR EXECUTAR
BAGAGEM
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▸Alguns autores: Mary Douglas,
Pierre Bourdieu, Daniel Miller.
▸Foco em representatividade,
pertencimento, grupos, cultura do
consumo.
▸Necessidades e relações sociais,
identidades, valores, entre outros.
ANTROPOLOGIADO CONSUMO
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▸Alguns autores: Pierre
Levy, André Lemos, entre
outros.
▸Como se organiza o
universo de informações,
modos de pensamento e
de valores que se
desenvolvem juntamente
com o crescimento do
ciberespaço em que nos
inserimos.
CIBERCULTURA
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▸ Autor: Howard Gardner
▸ Subverteu a ideia de inteligência
medida por QI.
▸ Tratou de habilidades como foco
e estudou várias inteligências
que quando aplicadas, tornam as
pessoas mais criativas.
INTELIGÊNCIASMÚLTIPLAS(PSICOLOGIA)
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▸ Entre as 9 inteligências
estudadas, foque em linguística,
espacial e intrapessoal e avalie
outras que possam agregar ao
repertório de conteúdo.
▸ Que habilidades me destaco e
quais posso me aperfeiçoar/ me
dedicar melhor?
INTELIGÊNCIASMÚLTIPLAS
(PSICOLOGIA)
▸Lógico-matemática
▸Linguística
▸Musical
▸Espacial
▸Corporal-cinestésica
▸Intrapessoal
▸Interpessoal
▸Naturalista
▸Existencial
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PESQUISAS
FIQUE ATENTO ÀS
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MOBILEFIRST
O QUE CHAMÁVAMOS DE SEGUNDA TELA SUBVERTEU A TENDÊNCIA E PASSOU A SERPRIMEIRA TELA
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IBPAD
VÁRIOS SLIDES DE PESQUISA ABERTOS
NO SLIDESHAREHTTP://PT.SLIDESHARE.NET/IBPAD
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GOOGLE MOBILE DAY 2015
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2015: O ANO QUE O MOBILE UTRAPASSOU O DESKTOP
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MOBILE MOVES 2017
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MOBILE MOVES 2017
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CONTEÚDOSDIFERENTES
PRODUZA
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CRIE MICRO CONTEÚDOS PARA MICRO-MOMENTOS
HTTPS://WWW.THINKWITHGOOGLE.COM/INTL/PT-
BR/ARTICLES/MICRO-MOMENTO-EU-QUERO-IR.HTML
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FAÇA TESTE A/BMESMO TEXTO, IMAGENSDIFERENTES
OTIMIZE TEXTOSPARA SEOUSANDO PALAVRAS-CHAVE RICAS
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FERRAMENTAS
RECURSOS PARA POTENCIALIZAR O TRABALHO: ALGUMAS
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ESTUDE SEO (SEARCH ENGINE OPTIMIZATION)
HTTP://WWW.SEOMARKETING.COM.BR/FERRAMENTAS-SEO.PHP
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PLANEJADOR DE PALAVRAS-CHAVE
HTTPS://ADWORDS.GOOGLE.COM.BR/KEYWORDPLANNER/
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MOBILE TEST - GOOGLE
HTTPS://TESTMYSITE.THINKWITHGOOGLE.COM/
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PAGE SPEED SITES
HTTPS://DEVELOPERS.GOOGLE.COM/SPEED/PAGESPEED/INSIGHTS/
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VERIFIQUE A AUTORIDADE DO SITE
HTTPS://MOZ.COM/RESEARCHTOOLS/OSE/
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CURSOS
FAÇA
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IBPAD
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PRIMER BY GOOGLE
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CURSOS DA ENDEAVOR
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CERTIFICAÇÃO DA ROCK CONTENT
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AUTORIDADE
CONSTRUA
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▸Gere valor
▸Mostre autoridade
▸Gere empatia
▸Retenha leads
▸Converta em clientes
efetivos
DESAFIO DO SOCIAL MEDIA É GERAR CONTEÚDO QUE
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▸Conte histórias e gere
representatividade
▸Fortaleça a presença digital
melhore a reputação e
autoridade da marca
DESAFIO DO SOCIAL MEDIA É GERAR CONTEÚDO QUE
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▸Não é a maior frequência
que importa, é consistência
▸Baseie-se no PRODUTO no
PROCESSO e nas
PESSOAS da marca que
você representa
DESAFIO DO SOCIAL MEDIA
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▸Apresente um
posicionamento consistente
▸Qual o imaginário coletivo
dos consumidores? Que
dores eles não querem
sentir e que prazer eles
buscam?
DESAFIO DO SOCIAL MEDIA
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AGORA UMA SURPRESA