DRIVING CLIENT GROWTH THROUGH NEW MARKETS

January 2016

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Our Mission

Challenges of New Market Expansion

Opportunities to Grow Revenue

History of PRA

What We Do

PRA Proven Methodology

Our Global Reach

The PRA Difference

Our Clients

Contact Information

Presentation Summary

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To drive growth and profitability for our clients by establishing them in new vibrant markets.

Our Mission

Challenges of Market Expansion

Expanding into international markets involves challenges such as: Knowing where to start and defining the plan.

Dealing with foreign government rules.

Managing cultural and language barriers.

Deciding if a partnership is the right choice and finding trustworthy strategic partners.

Assigning valuable internal resources to offshore projects.

Setting up operations in remote locations.

Finding and retaining international talent.

Understanding the costs and risks of expanding internationally.

Doing business in international markets is different,but does not have to be difficult.

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International markets provide tremendous opportunity to expand and grow revenues: 96% of the worlds consumers live

outside the US.

Companies that expand into international markets diversify revenues and stay competitive.

As one market slows down, another accelerates; a presence in multiple markets balances your business base & reduces risk.

Opportunities

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History of PRA

PRA Global established in Taiwan as Pacific Rim Alliance. 1992

PRA HQ moves to MI to better serve the US market following Chinas admission to WTO. PRA China HQ office established in Shanghai. 2002

PRA Operations established in India and other Southeast Asia markets.

2006

PRA Latin America HQ established in Brazil and operations expand throughout the region, including Mexico. 2008

PRA European HQ established in Poland. 2011

PRA expands into South Korea & Colombia in response to new Free Trade Agreements.2013

PRA begins operating in South Africa. 2014

PRA expands into Singapore and the Middle East.2015

What We Do

Contribute to strategic thinking and strategy development.

Conduct intensive research to assess and select target locations.

Minimize market entry investment risks.

Host and operate our clients sales & distribution in-country utilizing PRA expertise, resources and infrastructure.

Grow our clients sales in selected markets.

Diversify and manage clients supply chains.

Set-up & manage our clients new entity until they fly free.

Save our clients the cost and problems of managing foreign resources.

Focus on driving our clients international expansion so they can continue to focus on the core business.

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PRA Approach

Understand the clients objectives and differentiators.

Step 1: Listen and Understand:

Investigate and analyze the market according to clients specific needs and strategy.

Step 2: Investigate and Analyze:

Review findings with the client and develop the Go-Forward Plan.

Step 3: Evaluate Findings, Decide and Commit to Go-Forward Plan:

Lead an Executive in-country visit to confirm the findings.

Step 4: Executive In-Country Visit:

Develop and drive the in-country implementation plan for the client.

Step 5: Execute Plan In-Country on Clients Behalf:

Step 6: Drive your expansion into additional markets!

Tailored to the clients specific needs.

Clients can start or stop at any point in the process.

Optimized for each service and country.

PRA Services

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International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

Market Identification

International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

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Properly identifying and qualifying potential markets is the critical first step in international expansion.

This can be a time consuming, costly endeavor to execute internally.

PRA will utilize our on-the-ground resources to conduct a multi-country market analysis specific to our clients products & industry.

We then provide a strategic RoadMap using our Crawl, Walk, Run methodology, phased according to the clients timescale and objectives.

Market Identification

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Partner Selection

International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

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Entering emerging markets through a strategic partner, acquisition or joint venture (JV) requires a thorough evaluation to find a suitable match.

PRA will identify and evaluate potential partners & acquisition candidates to match our clients objectives.

PRA acts as the single point of contact using our on-the-ground executive & technical personnel supported by our in-country legal & accounting alliances.

Partner Selection

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Sales & Distribution

International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

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Establishing and driving sales in new markets requires local expertise and constant attention.

PRA will start-up or re-focus our clients sales efforts, establish sales offices, hire and train our clients sales professionals, and provide in-country sales support.

PRA will identify and vet distributors, establish in-country warehousing, distribution and logistics.

We will save our clients the cost and problems of remotely managing foreign customers and resources.

In-Country Sales & Distribution

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Company Hosting, Setup & Support

International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

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Establishing a company in a foreign country is a complex process that requires a thorough understanding of the market.

PRA will analyze, setup, launch and support our clients new operation utilizing our team of in-country operations, accounting, tax and legal professionals.

We will evaluate operating needs, identify facility locations, and provide detailed financials and risk mitigation tactics.

Optionally, we will host our clients employees and operation using our company structure.

Company Setup, Launch & Support

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Supply Chain & Logistics

International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

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Establishing new supplier networks can be difficult & time consuming while supply chain disruptions can be devastating & costly.

PRA will identify, qualify and develop suppliers, and source local products to support our clients global supply chain.

We will identify gaps in the current supply program and implement new practices / strategies to improve the performance and resiliency of our clients existing supply chain.

Supply Chain Analysis & Management

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Back-office Support

International Expansion Process

International Expansion Process

Market Identification

Market Identification

Partner SelectionPartner

Selection

Sales & Distribution

Sales & Distribution

Hosting or New Entity /Facility

Setup

Hosting or New Entity /Facility

Setup

Supply ChainSupply Chain

Back-office Support

Back-office Support

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Running a company in a new market can be challenging.

PRA will provide inte