2

3

4

1

http://watch.blinkx.com/

To

p-d

ow

n

[Bowman, S, 2003 ]

To

p-d

ow

n

Bo

tto

m-u

p

[Bowman, S, 2003 ]

http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

http://www.youtube.com/watch?v=6Cf7IL_eZ38

ingredientes

#a era da Web 2.0 (facilitada)

uma cultura de participação

consumidor-produtor novos

modelos de media novos

conteúdos

http://www.youtube.com/watch?feature=player_embedded&v=p6t1AKyras4#!

http://www.youtube.com/user/FiveYear#p/u/0/Tlmho7SY-ic

Um marco | lonelygirl 15

Mito, amadorismo, ... | Reinventado na lógica UGC

http://www.lg15.com/

A história

http://www.youtube.com/watch?v=R5X

kq3AN2Io&feature=player_embedded

#!

44M Reality show, disco

428M Publicidade,…

>205 M Oprah…

901M Tudo

http://www.youtube.com/watch?v=ZgnJWT7i5Ig

Nicoletta Iacobacci, EBU

“Suzelle Berthier has

been found dead in her

apartment. The police

believe there has been

an accident, but

Gaëlle, the victim’s

sister, is

unconvinced.“

Web series: 65 ep.

3500 utilizadores ativos

diariamente : 15 ‘ p/ visita

Web > tv > telefone

10M page views

http://www1.lost-in-val-sinestra.com/

http://www.starwarsuncut.com/

http://bear71.nfb.ca/

http://itvt.com/interview/8402/interview-albert-cheng-evp-digital-media-disneyabc-television-

group-and-lori-schwartz

ABC Oscars: Emmy for Outstanding Creative Achievement in Interactive Media

ABC Oscars: Emmy for Outstanding Creative Achievement in Interactive Media

“It was enough of a success, both in terms of the revenue we got last year

and viewership that it is something we're going to continue to do. But

we're going to refine it.”

“an audience 18 to 34, we accomplished that. That was predominantly the

audience we were engaging on those platforms.”

“But the goal ultimately is to figure out how we create a great ad

experience for advertisers.”

“Once we understand what the consumer-experience is, and how it's

valued, then we'll figure out the best way to monetize it. ”

Albert Cheng, EVP of digital media at Disney/ABC Television Group

http://www.youtube.com/watch?v=zqbXBcUbmYw

https://market.android.com/details?id=com.turner.tbs.android.conan&feat

ure=search_result#?t=W251bGwsMSwxLDEsImNvbS50dXJuZXIudGJzL

mFuZHJvaWQuY29uYW4iXQ..

•

•

•

•

http://www.youtube.com/watch?v=6Xa8l8MpNfU