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Starmaker_UM_NY
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Transcript of Starmaker_UM_NY
![Page 1: Starmaker_UM_NY](https://reader036.fdocumentos.com/reader036/viewer/2022062522/589f61ee1a28aba6768b6001/html5/thumbnails/1.jpg)
Music Talent PlatformM U S I C T A L E N T P L A T F O R M
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Powering Primetime TV Digital Casting Calls
● StarMaker runs major on-site activations at Live Audition sites
● Mobile talent audition partner
● Our community crowdsources the best talent via our leaderboards
● Winners earn personal auditions with Executive Producers
● Winners perform on stage with past winners of the TV programs
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StarMaker is a turnkey music and influencer platform
Mobile Content Creation Powerful content Global Music Rights
Influencer Marketing / MCN
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REACH
• 30 MILLION + Installs on iOS/Android • 3 MILLION+ MAUs• 13-24 year old millennials
ENGAGEMENT
• 500 MILLION recordings by StarMaker users• 5B+ total minutes of fan engagement• 23+ MINUTES spent per average user session
The #1 Music Talent Platform
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Featured Artist Promotions with Major Record Labels
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StarMaker Original Content
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Taylor Swift Talent Search contest and Free Taylor songs sponsored by Diet Coke
“Music Video Selfie” Audition with Taylor Swift
User entries
Coca-Cola Concept 1:
Wildest Dreams
#GetATaste of Pop Stardom via Diet Coke Talent Contest by Starmaker
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Coca-Cola Concept 2:
Universal Pictures "Jem" Fan Video
StarMaker powers the Official Fan Video of next big Coke song
Official Fan Video - Cash Cash
● Official Fan Video Delights Diet Coke and Taylor Swift Fans● Return the love to Coke fans by surprising dozens of them with the
Official Fan Compilation broadcast socially and in unexpected placesSimilar to "Retweets of Love" OOH campaign
Becky G Fan Video
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Influencer Promotional Support
Dana Richards
Cammie LesterAlex Hobbs Andrew Garcia
Tessa Violet + Rusty ClantonKina Grannis
Coca-Cola Concept 3:
talent covers + promos for Universal Pictures “Jem and the Holograms”
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Coca-Cola Concept 4:
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Cover Girl
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Music Talent PlatformM U S I C T A L E N T P L A T F O R M
C O N T A C T
520 Hampshire StSan Francisco, 94110 CA
[email protected] / [email protected]
YouTube.com/StarMakerNetwork
StarMakerStudios.com
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50 MILLION IMPRESSIONS on Becky G promo material and in-app advertising.
530,000 FAN RECORDINGScreated as part of the Becky G promotion.
235,000 CLICKS ON BUY LINKSpushing fans to purchase on iTunes and Google Play.
Kemosabe Records and RCA used StarMaker to engage fans and promote Becky G’s hit single, Shower.
APPENDIX1
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APPENDIX 2
CO-BRANDED CALL-TO-ACTION VIDEO WITH TOP TALENT
FAN COMPILATION VIDEO
Becky G Contest
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Universal Films and media agency Ignite tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGSproduced in-app.
Universal Pictures tapped StarMaker to engage fans and promote Pitch Perfect. 40 MILLION FAN IMPRESSIONS on Pitch Perfect in-app branding.
300,000 VIEWS OF TRAILER VIDEO
780,000 UGC RECORDINGSproduced in-app.
APPENDIX3
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APPENDIX 4
WINNER MUSIC VIDEO W/ CASH CASH OFFICIAL FAN VIDEO COMPILATION
Cash Cash Official Fan Video Contest
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Featured Artist Promotion with Clean Bandit
● Leah saw contest in The Voice On Stage app
● Auditioned via app● Won a trip trip to perform on stage at
sound check party with Clean Bandit
https://youtu.be/k2h7l5cGYhY
APPENDIX 5